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B2B website design process

Here is what a typical B2B website design process looks like and what to expect during each phase. Click to see the process.

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How to craft a B2B digital marketing strategy to generate leads

We’ve often discussed the importance of a strong digital marketing strategy for B2B firms. The core function of a well-crafted B2B digital marketing strategy is mainly to generate qualified leads. Sounds easy, right?   While it’s not rocket science or chemical engineering (those are hard!), creating a digital marketing strategy to generate leads is doable. Here.

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Managing business listings online: Common errors to avoid

Authored by Christopher Moore The main purpose of creating an online business listing is to make it easier for potential clients to discover and contact your business. If done properly, your listings can bring new traffic to your B2B website and improve the visibility of your brand online.  On the other hand, a few common.

Case Study

AddUp

AddUp, a global manufacturer, sought a full custom redesign of their website. We addressed AddUp’s challenges through a multifaceted approach.

Case Study

CyberFOX

Bop Design took on the challenge of combining CyberFOX’s products and brand identities, merging them into a cohesive online presence. More…

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Ongoing marketing

Our team of B2B digital marketing pros delivers holistic solutions that span every facet of marketing to cover all your needs. Learn more.

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B2B email marketing trends, best practices, and tips 

Draft, schedule, send, repeat. If this describes your firm’s email marketing strategy, it’s time to step into the light and refresh your approach to email.   In this post, we look at current B2B email marketing trends and share best practices for successful email campaigns. Before you hit schedule or send, check out our tips below:  .

Case Study

Haskell & White 

After launch, the redesigned B2B website showcased substantial improvements. Read full case study on website design for accounting firm.

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C.R. England 

Post website launch, metrics showed a big improvement in visibility, reinforcing the transportation leader’s position in the industry. Read more.

Case Study

FleetUp

The B2B website essentially paid for itself in the initial month of launch. See how a new website and content strategy provided great results.