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Case Study

Backstage Networks

Redesigned B2B web design creates wow-worthy results for event managed IT services provider. See results.

Case Study

PAX

B2B web design transforms global payments technology provider’s digital presence and boosts visibility in the market. See design…

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Are Microsoft ads the next frontier for B2B marketers?

Once upon a time, they were called Bing Ads…but now they are just Microsoft Ads. However, many B2B marketers still refer to them as “Bing Ads” because they are shown in the Bing search engine (among other places).   As a marketer for a B2B firm, you may be wondering if Microsoft Ads are worth the.

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An overview of GA4 for B2B marketers 

By now, you should be getting familiar with Google Analytics 4 (GA4) if you are measuring the traffic and visitor activity on your B2B website.   We’ve been using and evaluating GA4 since 2022, but we know that it’s been a tough transition for many B2B marketers. Besides the universal truth that change is hard, the.

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Scrolling animation options for B2B web design: An overview

Captivating a website visitor’s attention is done using various design techniques. In this article, we look at specific B2B web design and development techniques that are implemented to draw the visitor’s eye when scrolling down the website page. We’ll explore parallax scrolling, lazy-loading images, and animating-in elements on scroll down a web page. Defining parallax,.

Case Study

Sensiba

Global accounting firm put accessibility, UX, and UI at the forefront of B2B web design strategy. View the results of the website project.

Case Study

REC Solar

See how a new B2B web design for a commercial solar power company kicked up lead generation and helped the brand stand out.

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Top marketing priorities for B2B SaaS firms

Your B2B software or SaaS product is cutting-edge, innovative, and unique. It’s changing how your clients do business and streamlining everyday tasks. All that’s left is to communicate this to your ideal buyers effectively. Whether you are a stealth startup or a seasoned software provider, here are the most effective B2B marketing priorities for B2B.

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B2B branding trends for technology firms 

We’ve worked with a variety of technology firms in the B2B space, including AI generative software firms, providers of engineering technologies, and security tech application companies. While their offerings vary widely, their robust technology solutions require equally robust digital marketing platforms to explain their products and services.   When we look at B2B branding and web.