By now, you should be getting familiar with Google Analytics 4 (GA4) if you are measuring the traffic and visitor activity on your B2B website. We’ve been using and evaluating GA4 since 2022, but we know that it’s been a tough transition for many B2B marketers. Besides the universal truth that change is hard, the.
Captivating a website visitor’s attention is done using various design techniques. In this article, we look at specific B2B web design and development techniques that are implemented to draw the visitor’s eye when scrolling down the website page. We’ll explore parallax scrolling, lazy-loading images, and animating-in elements on scroll down a web page. Defining parallax,.
Global accounting firm put accessibility, UX, and UI at the forefront of B2B web design strategy. View the results of the website project.
See how a new B2B web design for a commercial solar power company kicked up lead generation and helped the brand stand out.
Your B2B software or SaaS product is cutting-edge, innovative, and unique. It’s changing how your clients do business and streamlining everyday tasks. All that’s left is to communicate this to your ideal buyers effectively. Whether you are a stealth startup or a seasoned software provider, here are the most effective B2B marketing priorities for B2B.
We’ve worked with a variety of technology firms in the B2B space, including AI generative software firms, providers of engineering technologies, and security tech application companies. While their offerings vary widely, their robust technology solutions require equally robust digital marketing platforms to explain their products and services. When we look at B2B branding and web.
See how we transformed a B2B website from frustrating to forward-thinking with a brand refresh and a new UX. View case study.
See how we unified three B2B websites into one sophisticated, multi-regional presence and cohesive brand. View case study.
See how Bop Design re-branded and built a B2B software website design for SKsoft that drives results. View case study.