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Case Study

Sensiba

Global accounting firm put accessibility, UX, and UI at the forefront of B2B web design strategy. View the results of the website project.

Case Study

REC Solar

See how a new B2B web design for a commercial solar power company kicked up lead generation and helped the brand stand out.

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Top marketing priorities for B2B SaaS firms

Your B2B software or SaaS product is cutting-edge, innovative, and unique. It’s changing how your clients do business and streamlining everyday tasks. All that’s left is to communicate this to your ideal buyers effectively. Whether you are a stealth startup or a seasoned software provider, here are the most effective B2B marketing priorities for B2B.

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B2B branding trends for technology firms 

We’ve worked with a variety of technology firms in the B2B space, including AI generative software firms, providers of engineering technologies, and security tech application companies. While their offerings vary widely, their robust technology solutions require equally robust digital marketing platforms to explain their products and services.   When we look at B2B branding and web.

Case Study

Aquacycl

See how we transformed a B2B website from frustrating to forward-thinking with a brand refresh and a new UX. View case study.

Case Study

Accurate

See how we unified three B2B websites into one sophisticated, multi-regional presence and cohesive brand. View case study.

Case Study

SKsoft

See how Bop Design re-branded and built a B2B software website design for SKsoft that drives results. View case study.

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Boost your B2B website’s UX: Five spots to focus on 

There are many things to consider when building a successful B2B website to attract and convert visitors into potential clients. However, the foundation of a successful website is the user experience (UX) of your website.   The UX of your B2B website shouldn’t be an afterthought, but the guiding principle of your web design. Let’s look.

Case Study

IMT Global

The IMT Global team was “blown away” by the initial B2B website and logo designs. Read more in this case study.

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How B2B firms use content marketing 

Content marketing should be an integral part of a comprehensive B2B marketing strategy. Unfortunately, we often see that B2B firms don’t understand the true value of content marketing or how it helps to achieve overall business goals. Those that don’t understand the value of content marketing think of it as “just blogging” or worse, a.