Media Contact: Jenny Gilcrest Scout PR for Bop Design Phone: 760-415-9310 jgilcrest@scoutpr.com ***NEWS RELEASE*** Bop Design Shakes up the Status Quo for San Diego’s Small Business Community ‘Dream Team’ of Marketing Pros Trade in Agency Glamour for Down-to-Earth Client Relations SAN DIEGO – February 4, 2010 – Bop Design, a boutique marketing communications company has made its.
There’s an old saying that you shouldn’t judge a book by its cover. While to some extent that might be true, we’ve all been in Barnes & Noble looking for a new book only to pass over any that have an uninteresting cover. If some image or title doesn’t grab our attention immediately, we move on. We just.
Love ‘em or hate ‘em, what is it about Apple that gets people so impassioned? The trendsetting company unveiled their latest addition to their product line, the iPad today. I have to say I was surprised to see that Job’s unveiling of the tablet computer counted as breaking news on CNN.com. Even more surprising were the comments.
Every entrepreneur needs to read this article on web marketing and pay-per-click campaigns. Being that web marketing is still relatively new, there is still much confusion about it. For the entrepreneur who is just entering the web marketing world, the tips in this article will be very helpful. I meet many entrepreneurs who have tried.
In small business, image is everything. Here’s a article from Fortune Magazine documenting “before and afters” of small business websites. Simple design elements can really draw the viewer’s attention to focal points on the website. The design agencies also discuss the importance of updating content from a SEO standpoint. I like this- Serious entrepreneurs won’t get.
Came across this great article in Esquire Magazine about a small business owner in Hoboken, NJ. We’re all facing the same challenges- customer service, cash flow, Quickbooks, being a jack of all trades. The following statistic made me feel good- over the past 15 years, small business has generated 64 percent of America’s net new.
Many entrepreneurs are ecstatic when they have a multitude of visitors on their website but really where they need to focus is on website conversion. Conversion in web marketing is a web visitor completing a desired action on your website like requesting more information, contacting a sales person, etc. As this article states, “A good.
When you design your new website, you must remember that content is key. The actual words on your website will help people (fitting your ideal customer profile) find you through a search engine. When determining the content on your website, it is helpful to start with your target customer first. What are the keywords that.
Many entrepreneurs have incorporated a blog into their website. Their primary motivation in blogging is to help their website in search engine optimization. Most business blogs actually rank higher than the business’ main website. Because blogs are updated more frequently with relevant information, search engine spiders recognize that and rank them higher than the static.
Many entrepreneurs Bop Design works with are skeptical of PPC campaigns. The entrepreneur comes to us for an effectively designed website but does not want to go the the extra mile with an effective paid web marketing strategy. Much of this skepticism is related to their past experiences with PPC. Here is an article from.