Before opening their doors, every small business owner must determine what makes them different than their competition. In Marketing 101, this is called a company’s unique value proposition. A UVP can be a concise description of what makes a business special. For instance, FedEx’s UVP is “When it absolutely positively has to be there overnight”..
Watching yesterday’s game, it occurred to me: Super Bowl commercials really are “Super Ads.” Costing advertisers around $3 million for 30 seconds, a Super Bowl commercial is some of the most costly air time a company can purchase. That’s not to mention the millions that companies pour into actually producing the commercial itself. Why are.
Toyota has been in the news a lot recently. Unfortunately all of the news has been bad. First it was a recall of 2.3 million models because of a gas pedal problem. Now, the Prius model is being investigated for a faulty brake system. I remember when I was 22 years old and needed to.
Social networking is becoming a hot topic in the online marketing arena and it should be. Where else can you get thousands, if not millions of users (potential clients), using the same application consistently, day after day? Social networks. The concept is simple; allow people from all over the world to connect with one another.
Media Contact: Jenny Gilcrest Scout PR for Bop Design Phone: 760-415-9310 jgilcrest@scoutpr.com ***NEWS RELEASE*** Bop Design Shakes up the Status Quo for San Diego’s Small Business Community ‘Dream Team’ of Marketing Pros Trade in Agency Glamour for Down-to-Earth Client Relations SAN DIEGO – February 4, 2010 – Bop Design, a boutique marketing communications company has made its.
There’s an old saying that you shouldn’t judge a book by its cover. While to some extent that might be true, we’ve all been in Barnes & Noble looking for a new book only to pass over any that have an uninteresting cover. If some image or title doesn’t grab our attention immediately, we move on. We just.
Love ‘em or hate ‘em, what is it about Apple that gets people so impassioned? The trendsetting company unveiled their latest addition to their product line, the iPad today. I have to say I was surprised to see that Job’s unveiling of the tablet computer counted as breaking news on CNN.com. Even more surprising were the comments.
Every entrepreneur needs to read this article on web marketing and pay-per-click campaigns. Being that web marketing is still relatively new, there is still much confusion about it. For the entrepreneur who is just entering the web marketing world, the tips in this article will be very helpful. I meet many entrepreneurs who have tried.
In small business, image is everything. Here’s a article from Fortune Magazine documenting “before and afters” of small business websites. Simple design elements can really draw the viewer’s attention to focal points on the website. The design agencies also discuss the importance of updating content from a SEO standpoint. I like this- Serious entrepreneurs won’t get.
Came across this great article in Esquire Magazine about a small business owner in Hoboken, NJ. We’re all facing the same challenges- customer service, cash flow, Quickbooks, being a jack of all trades. The following statistic made me feel good- over the past 15 years, small business has generated 64 percent of America’s net new.