Many entrepreneurs Bop Design works with are skeptical of PPC campaigns. The entrepreneur comes to us for an effectively designed website but does not want to go the the extra mile with an effective paid web marketing strategy. Much of this skepticism is related to their past experiences with PPC. Here is an article from Entrepreneur Magazine discussing practical ways that entrepreneurs can see results from their PPC campaigns. Once they see some results from their individual efforts, they will be more likely to hire a PPC professional who can deliver even more dramatic results.