In small business, image is everything. Here’s a article from Fortune Magazine documenting “before and afters” of small business websites. Simple design elements can really draw the viewer’s attention to focal points on the website. The design agencies also discuss the importance of updating content from a SEO standpoint.
I like this- Serious entrepreneurs won’t get far with amateur Web sites. “Everybody has a cousin or a friend who’s a Web designer. But in today’s economy and in today’s Internet market, buyers are not shopping on crappy sites. No matter what your industry or target audience is, customers are savvier, smarter, and more particular about their online shopping experience than they were just a year ago.”