Search Advertising- Entrepreneur Magazine

01.27.2010Every entrepreneur needs to read this article on web marketing and pay-per-click campaigns. Being that web marketing is still relatively new, there is still much confusion about it. For the entrepreneur who is just entering the web marketing world, the tips in this article will be very helpful.

I meet many entrepreneurs who have tried web marketing and they have not been successful. I always compare this to someone who decides to pick stocks at random and never consult a financial advisor. The same is true with web marketing. If you are just starting out and you plan to commit less than $100 a month, managing a PPC campaign on your own is fine. At the very least, you will learn how it works. However, once you allocate a larger budget, your money will be spent more efficiently if you hire a qualified SEO expert.