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Esquire Magazine- Excellent Small Business Article

01.14.2010Came across this great article in Esquire Magazine about a small business owner in Hoboken, NJ. We’re all facing the same challenges- customer service, cash flow, Quickbooks, being a jack of all trades. The following statistic made me feel good- over the past 15 years, small business has generated 64 percent of America’s net new jobs.

One other important item from the article that Bop Design stresses to every small business owner-

Marketing is a must.¬†Cash-strapped businesses constantly make the mistake of slashing marketing budgets, viewing that expenditure as a luxury. It’s not. Finding new customers and alerting current customers to new products and services is the only way you’ll grow your small business out of its cash crunch.