I meet with many entrepreneurs and when I ask them who their customer is, a typical response is “everyone!” Unfortunately this thinking is misguided, since it violates the number one rule of marketing: You Can’t Be Everything to Everyone. When entrepreneurs begin to think about designing their company’s logo, marketing collateral, and/or website, they need.
Politicians on both sides of the political aisle have become consumed with branding. Here is a story about political re-branding and how politicians aren’t necessarily savvy at branding: View Article
During these difficult economic times, I hear many company leaders say they don’t have time or money for marketing. When times are good though, some marketers do not pay attention to branding, positioning, pricing, etc. In those better times, they don’t question their marketing strategy even though it is not optimal. That can be a.