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Politicians on both sides of the political aisle have become consumed with branding. Here is a story about political re-branding and how politicians aren’t necessarily savvy at branding: View Article

During these difficult economic times, I hear many company leaders say they don’t have time or money for marketing. When times are good though, some marketers do not pay attention to branding, positioning, pricing, etc. In those better times, they don’t question their marketing strategy even though it is not optimal. That can be a.