In small business, image is everything. Here’s a article from Fortune Magazine documenting “before and afters” of small business websites. Simple design elements can really draw the viewer’s attention to focal points on the website. The design agencies also discuss the importance of updating content from a SEO standpoint. I like this- Serious entrepreneurs won’t get.
Came across this great article in Esquire Magazine about a small business owner in Hoboken, NJ. We’re all facing the same challenges- customer service, cash flow, Quickbooks, being a jack of all trades. The following statistic made me feel good- over the past 15 years, small business has generated 64 percent of America’s net new.
Many entrepreneurs are ecstatic when they have a multitude of visitors on their website but really where they need to focus is on website conversion. Conversion in web marketing is a web visitor completing a desired action on your website like requesting more information, contacting a sales person, etc. As this article states, “A good.
When you design your new website, you must remember that content is key. The actual words on your website will help people (fitting your ideal customer profile) find you through a search engine. When determining the content on your website, it is helpful to start with your target customer first. What are the keywords that.
Many entrepreneurs have incorporated a blog into their website. Their primary motivation in blogging is to help their website in search engine optimization. Most business blogs actually rank higher than the business’ main website. Because blogs are updated more frequently with relevant information, search engine spiders recognize that and rank them higher than the static.
Many entrepreneurs Bop Design works with are skeptical of PPC campaigns. The entrepreneur comes to us for an effectively designed website but does not want to go the the extra mile with an effective paid web marketing strategy. Much of this skepticism is related to their past experiences with PPC. Here is an article from.
You think a logo can’t make a huge impact? Please read the linked article which discusses how a powerful logo can enhance your company’s brand position. An effective logo can tell a story or at least hint at the direction the company is moving. Take a look at the new logos of some familiar brands.
I meet with many entrepreneurs and when I ask them who their customer is, a typical response is “everyone!” Unfortunately this thinking is misguided, since it violates the number one rule of marketing: You Can’t Be Everything to Everyone. When entrepreneurs begin to think about designing their company’s logo, marketing collateral, and/or website, they need.
Politicians on both sides of the political aisle have become consumed with branding. Here is a story about political re-branding and how politicians aren’t necessarily savvy at branding: View Article
During these difficult economic times, I hear many company leaders say they don’t have time or money for marketing. When times are good though, some marketers do not pay attention to branding, positioning, pricing, etc. In those better times, they don’t question their marketing strategy even though it is not optimal. That can be a.