Marketing in a Recession

During these difficult economic times, I hear many company leaders say they don’t have time or money for marketing. When times are good though, some marketers do not pay attention to branding, positioning, pricing, etc. In those better times, they don’t question their marketing strategy even though it is not optimal. That can be a bad long-term plan. Here is an excellent article from Business Week discussing this:


Want to show your colleagues how smart you are? Get actionable ideas written specifically for B2B marketers – subscribe to the BeBop newsletter today!

Related Posts
B2B Branding | B2B Marketing

Top Marketing Priorities for B2B SaaS Firms

B2B Content Marketing | B2B Marketing

How B2B Firms Use Content Marketing 

B2B Marketing

How to Craft a B2B Digital Marketing Strategy to Generate Leads