There has been a question looming over the heads of marketers, advertisers and designers since the onset of new media and online advertising…is print dead? Do your research and you’ll find 101 answers to this question. My clients and prospects often ask me this question and this is my take… To plan a successful marketing.
The holiday season can be a dramatically different experience depending on the type of company you are. Most people associate the holidays with the pinnacle of commerce- many retailers do 50% of their business in the month of December. However, for many B2B companies, this is a dark downtime. As B2C companies such as retailers,.
Ten years ago when someone would think of the Republican party, “web savvy” and “grassroots” would not be words that come to mind. I remember George W. Bush showcasing his tech ignorance when he used the term “internets” in the 2000 presidential campaign and most famously during the 2004 presidential debates. During the 2008 campaign,.
I attend at least three networking events a week. Of course, I discuss what Bop Design does for small…
I recently stayed at the Country Inn & Suites in San Diego, CA. I needed a place for a weekend …
This article from Fortune Magazine does a great job summarizing 6 “best practices” that thriving…
As the Bop Design team meets with small business owners in various industries, we become aware of…
As small business owners interact with clients, strategic partners, vendors, etc., they must remember every interaction creates their brand. Some small business owners seem to be only concerned with their customer relationships. However, they must realize that when they do business with partners and vendors, they are also creating a lasting image. For instance, some.
Tiger Woods has just announced that his return to the PGA tour will be for the Masters in early April. We all know that Tiger’s brand has taken a major hit over the past four months. Companies like Accenture and Gillette have dropped Tiger from their advertising campaigns. I’m sure he understands that his private mistakes take a toll on his brand image.
Woods has just hired Ari Fleischer
What’s in a name? How about one-hundred million dollars? If you’re Lindsay Lohan that’s what you think is in your name. The news that the Hollywood star is suing E*Trade over their latest commercial has quickly spread. From comments on blogs and news sources reporting on the case, there seem to be legitimate arguments favoring.