In the last three years, I have spent two to three nights a week at various networking events in town. Because my ideal customer is a small business decision maker interested in outsourced marketing resources, local networking events are an excellent venue for face-time with decision makers and relationship building. A key lesson I have.
As a start-up business, paying for Public Relations services can be cost prohibitive. In general, a good PR agency can start at $2k a month. Many people think of PR as “free advertising” but it really requires time and effort to position your business as a thought leader. When you hire a PR agency you.
In Malcolm Gladwell’s book, “The Tipping Point,” he discusses connectors. Connectors are the people who “link us up with the world … people with a special gift for bringing the world together.” They are “a handful of people with a truly extraordinary knack [… for] making friends and acquaintances.” As entrepreneurs we are required to.
As entrepreneurs, we are constantly selling and being sold to. Do you ever notice that anyone involved in sales is not called a “salesman”? They’re called account executives, business development, relationship managers, etc. The main reason for this title change is that sales has garnered a poor reputation over the years. Just the title “salesman”.
When I pose the question, “What is marketing?” I typically receive complicated, convoluted answers. An answer like “Promoting your brand to increase your customer base” is pretty good. However, some people start tripping over words like branding, advertising, sales, promotion, etc. The simplest definition of marketing is the generation of ideal customer leads for your.
As the principal of website design firm, I receive numerous calls with the immediate question, “How much does it cost to build a small business website?” This is like asking the question, “How much does a house cost?” You can’t answer a question like that without more information and discussion. In order to determine a.
I remember Flash. Believe it or not, Flash was supposed to be just a vector-based web animation program. It was a new way for animators to make animations on the web. It’s roots come from a small software company called FutureWave Software. They had a vector-based drawing program for pen-based computers called SmartSketch and once.
There has been a question looming over the heads of marketers, advertisers and designers since the onset of new media and online advertising…is print dead? Do your research and you’ll find 101 answers to this question. My clients and prospects often ask me this question and this is my take… To plan a successful marketing.
The holiday season can be a dramatically different experience depending on the type of company you are. Most people associate the holidays with the pinnacle of commerce- many retailers do 50% of their business in the month of December. However, for many B2B companies, this is a dark downtime. As B2C companies such as retailers,.
Ten years ago when someone would think of the Republican party, “web savvy” and “grassroots” would not be words that come to mind. I remember George W. Bush showcasing his tech ignorance when he used the term “internets” in the 2000 presidential campaign and most famously during the 2004 presidential debates. During the 2008 campaign,.