When you design your new website, you must remember that content is key. The actual words on your website will help people (fitting your ideal customer profile) find you through a search engine. When determining the content on your website, it is helpful to start with your target customer first. What are the keywords that your target customer will type into Google or any other search engine to find you?
A good exercise, before writing any copy for the website, is to make a list of the top 25 keywords your target customer would use to find you. For instance, a San Diego lawyer who specializes in estate planning may have some of the following keywords on his/her list: San Diego wealth management, San Diego family trusts, San Diego wills, Starting a foundation, etc.
Once you determine your top 25 keywords and phrases, you must integrate these terms into the content on your website. When doing this, you must think of your website’s keyword density. Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization, keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.
You don’t want to overdo the number of keywords and phrases because that will actually hurt you with search engines. But, you do want to make sure that there is a nice balance in all your website copy of specific keywords that your ideal customer will be searching for.
So to begin, list the top 25 keywords and phrases for your specific business and make sure to sprinkle them throughout your website content. If done properly, this will ensure your ideal customer finds you on the web.