There you sit, sipping your third cup of coffee, just waiting for an innovative blog topic to pop into your brain. You can feel the pressure mounting…it’s been days and you need to put something together by the end of the day. Most bloggers have experienced a frustrating writing moment like this, which I refer to as “blogger’s block.” Over the years, I have developed a couple techniques to overcome my own “blogger’s block,” hopefully one of these ideas will help in your times of frustration.
One of the best ways to get your creative juices flowing is by checking leading resources and see what topics they are discussing. Turn to your favorite bloggers, YouTube channels, industry experts and news channels to see if any of their articles spark new ideas of your own. A good way to be prepared is to subscribe to your favorite online resources so you can quickly go to your saved feeds and scan the latest articles. Not only will this ensure that your content is timely but it will also provide you with a potential pool of blog ideas.
Another idea source is to think of a recent pain point you experienced at work or in your personal life. What was the issue? How did you find a solution? Take this blog post as an example – I was having trouble thinking of a new topic, thus making “blogger’s block” my recent pain point. Now it might not be the most innovative topic, but it is an area where I thought I could offer my advice to others that experience the same pain point. You might be surprised by the number of people who have been in similar circumstances and will benefit from reading your post. So go ahead, write about your recent pain point and see what happens.
Lastly, an idea source can be a recent experience that relates to your subscribers’ interests. Share a recent experience with your readers, anything from learning a new marketing technique to evaluating a conference that you recently attended. This is a good way to give your blog personality and keep your readers updated on things you and/or your company are doing. You’ll find that people will appreciate the timeliness and candidness of your posts.
Don’t write about topics that you are un-familiar with, it will pose quite a challenge for creating a blog topic and supporting content. Instead, think of a topic that you know very well and craft an educational blog post around that topic. From blogging on the creation of an outstanding website template to baking the best chocolate cupcake – being an expert in your topic will help you produce great blog content!
Last but not least – strike up a conversation with your co-workers, friends, family, or the person sitting next to you in the coffee shop. Participating in conversation with other people opens your mind up to new topic ideas based on their experiences. Not only will you possibly make a new friend but you just might walk away with a great idea for blogging.
Do you have any tips or suggestions for overcoming “blogger’s block”? Please share your comments and feedback below.