San Diego Marketing – What to Ask?

As a San Diego small business, you have a multitude of marketing options. For most San Diego small businesses, it makes sense to outsource marketing. Why employ a full-time staff when you can outsource the services your business requires for much less? Imagine employing a marketing strategist, web designer, web developer, SEO specialist, social media specialist and email marketing guru all at once? That will cost your business hundreds of thousands of dollars a year! Employing a virtual marketing department that can expand or contract based on marketing initiatives makes the most economic sense. It’s great that there are so many talented San Diego marketing resources. Here are some things to keep in mind as you search for a “San Diego marketing agency”-

  • Integrated Marketing- It’s all about implementing a holistic approach. Don’t employ an agency that only specializes in SEO or web design or email marketing. Select an agency that can employ a variety of marketing tactics and implement an integrated marketing strategy.
  • Project Management- Many companies employ a marketing coordinator to manage outsourced marketing partners. A capable marketing coordinator will cost at least $35,000 a year plus benefits. Search for an agency that will handle all the project management. They will have a defined process and will coordinate much more efficiently and inexpensively.
  • More about ROO, less about Recognition- Creativity is important but make sure that the marketing agencies you meet with are more concerned about your marketing objective and the ROO (return on objective). Unfortunately there are many San Diego marketing agencies that are more concerned about recognition at an ad agency award reception rather than the marketing strategy accomplishing what your company set out to do.

The good news is that there are plenty of talented San Diego marketing agencies out there. You just have to ask the right questions to ensure the best fit for your business.


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