The informal nature of social media sites may give the impression that these channels aren’t suitable for B2B marketing, but that simply isn’t the case.
A survey of B2B marketers found that:
- 88% used LinkedIn
- 88% used Facebook
- 83% used Twitter
- 77% had a company blog
- 61% used Google+
- 55% used YouTube
With more people now accessing the internet via mobile devices than desktop computers (51% to just 42%, respectively), knowing the 5 mobile marketing tips essential for boosting B2B sales is more important than ever.
1. Reach Out and Tweet Someone
Cold calling has long been a part of B2B networking, but these days those initial feelers are best done via social media. Twitter is open 24/7, giving you a round-the-clock way to contact businesses all over the world and open the channels of communication. It must work, because B2B marketers on Twitter generate double the amount of leads as their Twitter-less counterparts.
2. Develop a Mobile App
Consumers commonly associate mobile apps with entertainment and media, but businesses are getting in on the act, too. B2B mobile apps can be used to:
- Facilitate managing inventory and ordering supplies
- Incorporate event scheduling and information specific to an upcoming conference or expo
- Deliver updates to software or generate coding for websites or email campaigns
- Connect clients and encourage industry-wide networking
- Distribute content specific to clients’ industries, needs, and/or interests
In addition, in-app ads and hyperlinks can drive traffic to your website or generate interest in new products launched by either your company or paid advertisers, potentially helping to boost both your branding and your income.
3. Embrace Responsive Email Design
When it comes to mobile marketing, one size rarely fits all. Responsive email design is one of the top mobile marketing tips, allowing businesses to craft content that transforms depending on the device each reader is using. With this automation in place, your website or newsletter will optimize to best suit the smartphone, laptop, tablet, or other technologically advanced gizmo your current or future clients may be using.
4. Align Mobile Marketing with Real-World Campaigns
Mobile marketing shouldn’t be used in a stand-alone capacity. 58% of buyers still like to talk to vendors via the phone and 99% of trade show exhibitors say that B2B expos have unique value separate from other types of marketing. By combining all your channels in a strategic way, you can create a comprehensive marketing plan that covers all your bases. For instance, you can build buzz at a trade show by encouraging attendees to tweet using your proprietary hashtag or follow up with potential buyers using an interactive app that walks them through your new ordering system.
5. Remember: Businesses Are People, Too
It’s easy to get wrapped up in the business aspect of B2B sales, forgetting that every business is made up of people with the same habits, desires, and usage patterns as their customers. The same impressive mobile marketing statistics that apply to individuals often carries over to businesses, so keep those behaviors in mind.
40% of B2B marketers say that mobile is an integral part of their marketing strategy. Join the digital revolution and watch your sales soar!
About the Author
Sophorn Chhay is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s SMS marketing automation solution he helps businesses and organizations communicate effectively with their customers or members.