Bandalier

+37.04%

Users

+28.47%

Sessions

+30.87%

Avg. Session Duration

+38.66%

Organic Search

+714.29%

Referral Traffic

*Comparing 3 months after site launch to year prior (6/3/22 - 9/3/22 vs. 6/3/21 - 9/3/21)

Challenge/Situation

Bandalier provides outsourced SDR, BDR, and customer service representatives to technology and SaaS companies looking to grow or ramp up quickly. While finalizing a new website design with Bop Design, the firm was looking to quickly generate leads and build out lead nurturing content.

Solution

Bop Design created a stunning website that stood out among the crowd, highlighting impactful messaging for business owners and candidates alike. In addition, we developed a robust digital and content marketing strategy for Bandalier to start ramping up leads before the website launched and after it was live. The content and digital marketing strategy tailored content and ads to resonate with growing businesses that are struggling with hiring and training the right talent.

Results

During our engagement, the website quickly started generating new leads from organic and paid sources with targeted search ads, social ads, and strategic design elements. Post-launch, the website was ranking for ideal buying terms on search engines, attracting interested buyers to the website, and generating 15 qualified leads each month. Carefully crafted thought leadership articles sharing tips on hiring for different roles continue to rank in search engines and to build credibility and connections with key decision-makers at SaaS and technology firms.