Connamara Tech
Website + Branding for Matching Engine Software
+143%
Sessions
+148%
New Users
1.49
Pages Per Session
+211%
Organic Search Sessions
+71%
Goal Completions
Feb 23, 2023 - Apr 22, 2023 compared to Dec 26, 2022 - Feb 22, 2023
Challenge/Situation
Connamara Technologies, a spinoff from Connamara Systems, approached our B2B marketing agency with the objective of enhancing their brand image and increasing lead generation for their exchange platform and matching engine, EP3. The challenge was to design the company’s first website and logo that would position Connamara Technologies as a competitive player in the market, on par with industry giants like NASDAQ and LSEG. The target buyers included tech start-ups, established exchanges/brokerages, emerging markets, and global trading firms. The solution needed to highlight Connamara’s extensive trading knowledge, successful track record in delivering custom solutions, and the high level of personal engagement from senior management and owners.
Solution
Our team undertook a comprehensive website and logo design project for Connamara Technologies. The website design emphasized a modern and professional aesthetic to project the desired image of competitiveness. The content showcased the unique differentiators of Connamara Technologies, emphasizing their deep understanding of trading and markets, years of successful client solutions, and the personalized attention provided by senior management. The logo design aimed to capture the essence of Connamara’s expertise and innovation in the exchange platform space while maintaining a memorable visual identity.
The Connamara team was so pleased with the outcome they hired us to do SEO strategy and execution, content marketing, and Google Ads, all of which has helped to promote the new brand and generate qualified leads.
Results
The following key metrics demonstrated significant results three months after launch, with sessions increasing by 143%, pages per session averaging 1.5, and goal completions increasing by 71%. The substantial increase in sessions and new users reflects solid visibility and successful lead generation efforts. The organic search sessions demonstrate discoverability in search engine rankings. The pages per session metric indicates visitors’ interest in exploring multiple pages, while the notable increase in goal completions signifies successful conversion of visitors into meaningful actions.
Overall, the website and logo redesign coupled with our ongoing lead generation efforts raised the profile of Connamara Technologies and positioned them as a competitive player in the market.
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