B2B Website Design for Cybersecurity Solutions Firm CyberFOX

+1,327.56%

Organic Search Sessions

+579.17%

Organic Social Sessions

+ 579.28%

New Users

+797.18%

Sessions

+18.49%

Engagement Rate

+17.04%

Average Engagement Time

Date Range: 10/3/2023 - 11/3/2023 compared to 10/3/2022 - 11/3/2022

The Challenge

CyberFOX, a global cybersecurity solutions provider specializing in identity access management (IAM), faced the challenge of unifying two distinct products, Password Boss and AutoElevate, under one brand. The products had separate websites, each with a different look and branding. The primary goal was to combine them into a unified website that reflected the brand’s core value proposition and appealed to its target audience of managed service providers and IT directors. Moreover, the new site had to be easy for their marketing team to update.

Solution

Bop Design took on the challenge of combining CyberFOX’s products and brand identities, merging them into a cohesive online presence. Focusing on the company’s main value proposition of “making complex security simple,” the team crafted a clean, straightforward, and friendly website that echoed the company’s culture and values. By addressing key issues such as improving user experience, combining separate websites into one streamlined platform, and bolstering CyberFOX’s image as an educator and a preferred business partner, the team achieved a successful solution that exceeded the client’s goals. The redesigned site not only conveyed the essence of CyberFOX’s brand but also made significant strides in attracting leads, enhancing marketing capabilities, and positioning its products under a unified brand umbrella.

Results

Post-launch, the impact of CyberFOX’s redesigned website was extraordinary, registering a remarkable 1,327.56% increase in organic search sessions and an impressive 579.17% rise in organic social sessions. The website attracted new users at an outstanding rate of 579.28%, with overall sessions spiking by 797.18%. These figures underscore the website’s effectiveness in broadening its audience and increasing engagement. With an 18.49% growth in engagement rate and a 17.04% increase in average engagement time, the website successfully captivated and retained its audience, beating expectations in lead generation, audience engagement, and brand positioning. Wanting to seize on this momentum, CyberFOX now engages with Bop Design to provide ongoing digital marketing services on a monthly basis.