Dash Financial

B2B Web Design for Leading Financial Software Company
Homepage screenshot of Dash Financial Homepage screenshot of Dash Financial Homepage screenshot of Dash Financial Homepage screenshot of Dash Financial Homepage screenshot of Dash Financial Homepage screenshot of Dash Financial Homepage screenshot of Dash Financial Homepage screenshot of Dash Financial Homepage screenshot of Dash Financial

+75.8%

Users

+73.4%

Sessions

-3.53%

Bounce Rate

+16.99%

Avg. Session Duration

12 months post launch

Challenge/Situation

As leaders in the options execution space, DASH Financial Technologies provides capital markets with customized trading technologies and analytics solutions. DASH needed their new B2B web design to appeal to clients in a way that provided more information and insights as a firm, while providing a clear sales funnel to bring in potential leads.

Solution

Bop Design stepped in to design and develop a bold, compelling B2B website for this fintech client that better positions them as a technology-driven leader in the capital markets space. We created a B2B website design with content that resonates with professional traders, institutional investors, and hedge funds seeking advanced prime brokerage solutions. The new website implements a balanced lead generation solution for both inbound and outbound leads.

Results

In the 12 months post-launch, the new website generates 75% more traffic and 27% higher conversions. The site provides a platform for DASH to re-ignite their brand and solidifies their position as a market leader in the industry. Shortly after the website launched, the DASH team hired Bop to redesign and develop the website of their sister company, DASH Regulatory Technologies.

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