Kris-Tech Wire

B2B Website Design & Ongoing Marketing for a Manufacturing Company
Homepage screenshot of Kris-Tech Wire Homepage screenshot of Kris-Tech Wire Homepage screenshot of Kris-Tech Wire Homepage screenshot of Kris-Tech Wire Homepage screenshot of Kris-Tech Wire Homepage screenshot of Kris-Tech Wire Homepage screenshot of Kris-Tech Wire Homepage screenshot of Kris-Tech Wire Homepage screenshot of Kris-Tech Wire Homepage screenshot of Kris-Tech Wire

+30.38%

Users

+30.17%

Sessions

+28.45%

Pageviews

+27.09%

Organic Search

+112.41%

Social Traffic

Comparing 3 months of visits to year prior (9/1/22 - 11/30/22 vs. 9/1/21 - 11/30/21)

Challenge/Situation

Copper wire manufacturer, Kris-Tech Wire, originally brought on Bop Design to build out a B2B website that enabled them to easily add fresh content, was optimized for search, and enabled visitors to clearly access all product specs and easily place orders. Once the website was launched, the Marketing Director needed support to build engaging thought leadership content to engage and educate electrical distributors and contractors.

Solution

With a range of wire products to showcase, Bop Design designed an easy-to-navigate web design that put the products, uses, and specifications within one click for website visitors. After the website launch, Kris-Tech Wire partnered with Bop Design to continue building on the website’s search engine optimization (SEO) through ongoing digital marketing and branding efforts.

Results

The website continues to attract engineers, planners, and decision-makers to the website and highlights the value the wire manufacturer offers to distributors. The ongoing digital marketing strategy supports the KPIs and goals of the company as it continues to expand, while also consistently generating new lead opportunities.

“As a company, we love our partnership with them.” – Mike Zimm, VP of Marketing

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