OUR WORK | CASE STUDIES | Outcome Security

Outcome Security

Website Design for Cybersecurity Software Platform
Homepage screenshot of Outcome Security Homepage screenshot of Outcome Security Homepage screenshot of Outcome Security Homepage screenshot of Outcome Security Homepage screenshot of Outcome Security Homepage screenshot of Outcome Security Homepage screenshot of Outcome Security Homepage screenshot of Outcome Security Homepage screenshot of Outcome Security Homepage screenshot of Outcome Security Homepage screenshot of Outcome Security Homepage screenshot of Outcome Security Homepage screenshot of Outcome Security

+9.09%

Sessions

+7.38%

New Users

-17.15%

Bounce Rate

1.84

Pages / Session

1:06min

Avg. Session Duration

Feb 1, 2023 - Apr 30, 2023 compared to Nov 4, 2022 - Jan 31, 2023

Challenge/Situation

Outcome Security, a cybersecurity startup with a game-changing software platform, came to Bop with the goal of enhancing their online presence to attract Chief Information Security Officers (CISOs). CISOs require a macro view of an organization’s data and prioritize business metrics related to risk and prioritization. The challenge was to create a tech-forward website that would showcase the platform’s ability to provide correlations across data feeds and actionable analytics, demonstrating the value of data and team contributions to business functions such as regulations and compliance.

Solution

Bop Design embarked on a comprehensive website design project for Outcome Security, targeting CISOs and security teams. The website was designed to hone in on the problems security teams face and show how Outcome Security’s platform solves each of them. The content emphasized how Outcome Security’s solutions could help teams collaborate better and allow leaders to manage risk, improve compliance, and prioritize their cybersecurity efforts effectively. The stunning design featured plenty of interactive graphics and engaging visuals to draw the reader in and learn more about Outcome Security offerings.

Results

The new website delivered excellent results, surpassing the initial metrics. Sessions increased by 9% and average pages session grew to 1.84, while the bounce rate shrunk by 17%. These metrics indicate the effectiveness of the new website design in capturing the attention of CISOs and engaging them with relevant content. The increased number of sessions and new users demonstrates improved visibility and successful targeting. The notable decrease in bounce rate suggests enhanced user engagement and an improved user journey. Furthermore, the average pages per session and session duration metrics indicate that visitors are exploring the website thoroughly, spending more time digesting the information provided.

What We Did
Website Design
UI/UX
Copywriting
SEO
Web development
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Our Clients Say It Best

"The emphasis from day 1 about maximizing business value and lead generation from the website was appreciated. Additionally, the use of AdobeXD and Bugherd for specific website feedback was extremely useful."

Ryan Warns, Founder

Outcome Security
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