B2B Website for Surgeon-Centric Spinal Technology Solutions

+48.00%

Users

+52.02%

Sessions

+79.99%

Pageviews

+18.40%

Pages per Session

+32.66%

Avg. Session Duration

+28.83%

Organic Search

Comparing 1 month after site launch to year prior (8/1/22 - 8/31/22 vs. 8/1/21 - 8/31/21)

Challenge/Situation

Spinal Elements, the leader in innovative spine technology solutions and medical devices, needed a new B2B web design that separated itself from the plethora of other companies in the spine technology space. The new website needed to focus on procedural solutions, innovation, quality, and value that Spinal Elements brings to patients and medical professionals.

Solution

Bop Design created a B2B website that better positions the company and its medical devices as the leading edge. The new website resonates with members of their target audience, including surgeons, distributors, clinicians, and patients – providing valuable information on spine technology and surgical procedure topics for each persona.

Results

The optimized B2B website attracts more than 48% new website visitors compared to the prior year. These visitors spend more time on the site and browsing additional pages that feature the company’s dedication to patient and surgeon-centric solutions for advanced spinal care. Over the course of the month immediately after the new website’s launch, Spinal Elements saw a 29% increase in organic search traffic.