Zeotap

B2B web design for customer data platform company
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+229.32%

Sessions

+24.65%

Pages per Session

-32.15%

Bounce Rate

+81.05%

Organic Search

Challenge/Situation

Zeotap, a next-generation customer data platform, suffered a number of pain points with their existing B2B website. Among the problems: Load times were slow, lead generation was low, it wasn’t optimized for search, and it wasn’t mobile-friendly. They sought out a partner who could help with a clear B2B content strategy, intuitive user experience, and conversion rate optimization (CRO). They also requested an updated brand guide to reflect recent changes in the brand’s strategy.

Solution

After comprehensive research, the Bop team implemented a user-centric design focused on delivering a seamless user experience with a clean, modern aesthetic. The B2B website’s content was optimized for both user experience and search to effectively communicate Zeotap’s value proposition, showcase its solutions, and drive inbound traffic. Case studies, testimonials, and success stories were incorporated to build trust and credibility. To improve conversion rates, the B2B website was optimized with effective calls-to-action (CTAs), strategically placed throughout the site. The entire site was optimized to speed up load times through a mobile-friendly design.

Results

The redesigned website for Zeotap yielded significant positive outcomes, including a 229% uptick in sessions, an increase of 81% in organic search, and a reduced bounce rate of -32%. The intuitive and user-friendly design improved overall engagement and satisfaction. Visitors found it easier to navigate the site, leading to increased time spent on each page and higher quality conversions. Overall, the new design and brand guide showcased Zeotap’s expertise, credibility, and commitment to innovation. This positively impacted the company’s brand perception and helped establish Zeotap as a leader in the data platform industry.

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