B2B marketing + web design for technology companies
A technology company spends great time, money and resources on research & development to perfect their B2B product or service, so why would you not invest the same amount in marketing those products to ideal customers? The failure of many technology companies is lack of brand awareness. Bop Design works with new and veteran technology companies to determine their unique brand position and target market segments. With this established, we implement a holistic marketing strategy that includes B2B website design and content marketing to generate and nurture ideal client leads.
Convey value
The easier it is for a prospect to understand a technology’s benefits, the more likely the prospect is to make a commitment to purchase. We create marketing platforms and implement content marketing tactics to attract investors, create strategic partnerships and convert customers. Ultimately, technology marketing must effectively convey the product or service’s unique value proposition, proprietary process and industry specialty.
Marketing as unique as your brand
At Bop Design, we are much more than a B2B web design agency. Before implementing any tactics, we have lengthy discussions about a technology firm’s long-term marketing objectives. Is the goal to attract venture capital? To be acquired? Increase sales? Is the focus on B2B marketing or B2C marketing, or both? Based on the marketing objective, Bop Design starts with the marketing foundation—corporate identity, brand messaging, website design—then devises a tactical plan to help convey the technology’s competitive advantages and emotionally engage in the marketplace.
Tactics that spell I-N-N-O-V-A-T-I-O-N
If the brand assets don’t look special, how special is the technology? As a technology firm markets its product or service to its target market, it is critical that the brand assets position the firm as innovative and forward thinking. For instance, a technology website needs to be a responsive design—not only to attract mobile browsers but also to position your technology as cutting edge. Implementing a tailored marketing mix of responsive website design, social media and branded materials links your firm to a more believable brand promise.
Services to position B2B tech firms for success
WEBSITE DESIGN
Elevate your online presence with our cutting-edge website design that showcases innovation and drives user engagement.
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CONTENT MARKETING
Attract tech-savvy audiences with compelling, industry-specific content strategies, positioning your brand as an authority in the technology sector.
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BRANDING
Forge a strong, tech-focused identity through our expert branding services, ensuring your company stands out in the competitive technology market.
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Featured technology projects
Glassdome
Industrial | Software | TechnologyNew B2B website built on WordPress improves leads and enables SaaS company for growth domestically and globally.
Learn More Read case study about Glassdome+59.85%
Organic search
+47.52%
Engaged organic sessions
+9.31%
Engagement rate
+206.02%
Organic social
+33.47%
Direct
+15.65
Events per session
Locance
Software | TechnologyNew B2B web design and digital strategy ramp up conversions for geolocation services provider.
Learn More Read case study about Locance+48.4%
New users
+55.54%
Sessions
+34.52%
Engaged sessions
+106.25%
Direct
+70.18%
Event count
+800%
Organic social
C3Nano
TechnologyRedesigned B2B website plays pivotal role in positioning tech firm as a sophisticated, pioneering leader in the market.
Learn More Read case study about C3Nano+58.08%
Sessions
+38.32%
Organic Search Sessions
+44.18%
Event Count
+28.92%
Engaged Sessions
+34.9%
New Users
+33.63%
Users
+61.73%
Direct Sessions
Nordis Technologies
Software | TechnologyWebsite redesign for SaaS firms turns a lackluster site into a streamlined tool for lead gen and future growth.
Learn More Read case study about Nordis Technologies+46.57%
Sessions
+88.79%
Organic Search
+111.45%
Engaged Sessions
+47.29%
New Users
+44.94%
Users
+44.72%
Engagement Rate
Backstage Networks
TechnologyRedesigned B2B web design creates wow-worthy results for event managed IT services provider. See results.
Learn More Read case study about Backstage Networks+47.01%
Sessions
+67.87%
Users
+2.4%
Engagement Rate
+212.53%
Organic Search Sessions
+318.45%
Organic Search Users
SEO for B2B Web Design + Marketing: An Overview – Thank You
An overview of SEO best practices, detailed tips, and insights on how to get buy-in for SEO. Access your copy today.
Guide to Preparing for a B2B Re-Brand & Logo Design
To stand out from the competition in a crowded global marketplace, building a strong brand is crucial for success in the B2B realm.
How to Increase Revenue with a B2B Content Strategy
Content marketing is not merely blogging for blogging’s sake. It’s a proven way to increase brand awareness, attract the right traffic to your website, build up authority in your industry, generate new leads, and nurture existing leads.
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B2B web design for mobile-first indexing
Enhance your B2B website UX with micro-interactions
A quick guide to keep your WordPress website secure
CRO 101: Best practices to make your B2B website perform better
5 strategies for celebrating company milestones
The impact of AI on B2B website design and how to adapt
The role of UX/UI in conversions: Why user experience drives B2B marketing success
Optimizing B2B web design for voice search: Best practices for the AI-driven internet
Why B2B marketers should embrace chatbots
WordPress vs. HubSpot CMS
WordPress vs. Sitecore
Let’s talk about your project
Get in touch to chat about how we can help you build a better B2B brand. Don’t be shy. We’re great listeners, and even better problem-solvers.