OnePoint HCM

Human resource cloud-based software company, OnePoint HCM, needed a new website that highlighted the cohesiveness of the software, as well as the stand-alone software modules. The new B2B marketing platform communicates to three primary target personas: Existing Employer Clients, Prospective Employers, and Clients and Current Partners--displaying clear paths to corresponding website conversions (request presentation, web login, customer service, etc.).