A new healthcare and wellness resort starting in San Diego hired Bop Design to help with the naming and logo design for this new destination. The Bop team helped create the brand name “VeraVia” and the corresponding logo. The logo and brand messaging effectively communicates the program outcomes: lasting change, hands-on healthcare, improved work-life balance and enhanced self esteem.
After the naming and logo design project, VeraVia hired Bop Design to create a healthcare website design and implement an ongoing content marketing strategy to position the retreat as a global destination for wellness. The new web design resonates with their affluent target market and prompts conversion. The ongoing content marketing positions VeraVia as a global leader in healthcare, fitness and the science of behavioral change.