B2B Re-Branding Guide
Are you a B2B firm starting the re-branding process? Looking to change your brand position, promise, messaging or simply going through a website re-design? We have the guide for you!
Understand the importance of:
- Establishing a solid brand foundation
- Creating tangible brand assets and utilizing them as lead generation tools
- Intangible brand assets and how to cultivate them
- Potential Threats to a Brand
- Clarity, Unity & Consistency in maintaining Brand Integrity