As Art Director at a B2B web design agency, I see a lot of website designs. While some of what defines “good” web design is subjective (color palettes, image choices, movement, etc.), there is a fair amount of design choices that are better than others for very specific reasons. In this article, I take a.
As we close in on the end of the calendar year, we pause to reflect back on the past, evaluate our current situation, and start looking towards the future. In this moment of pause and reflection, we’d like to share what we are thankful for at Bop Design. While this list isn’t all-inclusive, it hits.
Where do we find design in our daily life? Design is all around us—from the computer, or cell phone that you are reading this article on, to basic, everyday items such as coffee mugs or toothbrushes. These items started as an idea, then moved on to a design. Good design saves time, delivers knowledge, serves.
We love a scary story as much as the next person. As such, we’ve put together a few of our favorite chilling B2B web hosting horror stories. Read on, if you dare! The Deep, Dark Knowledge Gap on Website Hosting Not long ago, we had a client with a talented software development team. They were.
Your brand is not the products or services you sell. It’s not the features of your products or the cost of your services. Rather, your brand is the value that you offer to your clients. Refining your brand story and telling that story through your marketing and everyday activities can be a little tricky. In.
The marketing department is often tasked with more than just maintaining a quality brand reputation. For many organizations, the B2B marketing team is responsible for providing quality inbound leads to the sales team. The key term here is quality. Provide quality leads and the sales team is quiet, provide low-quality leads and the sales team.
When it comes to B2B content marketing, the act of writing such content can be harder than it seems. After all, most of us write something every day – e-mails, ideas, requests. So how hard could it be to write a blog post, or website, or white paper? All you have to do is open.
In a recent survey, we learned that one of the major barriers to B2B content marketing is time, followed closely by knowledge and resources. In an effort to help B2B marketers short on time, we have a few tips to help you work smarter, not harder. One of the best ways to work smarter is.
Your company has recently hired a B2B marketing agency to help build brand awareness, redesign your website, generate leads or produce thought leadership content. This can be an exciting time since this marketing agency can help your company identify new business development opportunities, close new deals, and generate new revenue. In terms of maximizing the.
Whether your brand has long been established, is getting a refresh, or is a new creation, it’s important to maintain a consistent, cohesive B2B brand. This is easier said than done as we live in a noisy, competitive world. That being said, there are a few proactive measures you can take to control your B2B.