B2B content marketing: who does it, what are they doing, how are they getting the word out, and who is helping them? These are the questions we wanted to get answers to in our latest survey to B2B marketers in a variety of industries. The findings are listed below. Content Marketing: Widely Adopted We wanted.
Need to streamline your processes, schedule in advance, track data? There’s a tool for that. It can be a double-edged sword, but we live in a time when there are tools for everything marketing related. B2B marketers can literally use 10, 20, or 30+ tools on a daily basis to manage and execute their marketing.
We live in a digital age, where everything is now a “soft copy” or a digital download or an electronic payment rather than a hard copy. Yet, the title of this post is related to taking your digital B2B marketing strategy to print. Doesn’t that seem counterintuitive? It’s not, stay with me as I explain..
It’s almost go-time! You’ve put in the months of work leading up to your B2B website launch and you may be feeling anxious about it. At Bop Design, we’ve launched 300+ B2B web designs and we have a website launch process in place that has proven to be successful. However, we know this might be.
When you walk into a building for the first time, the first thing you see is the lobby. A lobby says a lot about a building. Is it a nice building? Is there security? Is it up to date or does it look like something out of the 1970s? Is it clean or is there.
The most successful business initiatives are founded on careful, strategic planning. The same holds true for effective B2B websites. While the “fun” part of a website is often the design itself, it’s critical to have a strong foundation to create a website that not only looks great but also functions well, has compelling content and.
Content marketing is a wonderful way to build credibility, establish thought leadership, educate prospects and clients, and attract new website visitors. However, to be effective, B2B content absolutely must provide value for the reader or viewer. If it doesn’t provide value, they won’t view or read the piece and they definitely won’t be back to.
Here at Bop Design, we are very pleased to announce our recent inclusion in Clutch’s press release as a top agency in San Diego! We have been named as an industry leader as well as the number one Web Designer in San Diego on Clutch’s website for this segment! Additionally, we were ranked first as.
As you build out the editorial calendar for your B2B blogging and content marketing strategy, it’s important to understand who your target audience is and what they want to read. It’s also critical to understand what they don’t want to read. It’s a waste of time to create content that your prospects and clients aren’t.
Central to a content marketing strategy is the blog and all those wonderful, insightful blog posts. You may be asking yourself, we have a lot of subject matter experts but what do our prospects really want to read? Great question, we are glad you asked. In this week’s blog post, we are going to explore.