It’s a fact, clients want to know someone else’s experience with a product before they jump in for a purchase. For B2B companies, customer or client reviews are essential to a successful marketing strategy. Data from Clutch shows that 96% of consumers regularly look at reviews when purchasing a product or service they’ve never bought.
If you see B2B blogging as a critical component of your firm’s ongoing digital marketing strategy, you should start planning during the website design phase – it should not be an afterthought once your website is launched. In this blog, we take a quick look at how to fit your future B2B blogging strategy into.
We’ve all seen the TV commercials for those easy-to-build websites. It’s simple and can be done in under an hour – right? Yes, that is true for template website sites. However, for custom websites designed by experienced professionals with UX experience, the process takes longer and for good reason. As a B2B web design and.
We’ve all been there, staring at a blank screen willing great blog topics into existence. The writing isn’t usually the hard part. It’s the idea generation that’s tough. Don’t worry, we’ve got a few easy-to-follow tips on how to build a calendar of delectable topics for your B2B blogging strategy. And let’s get past the.
A common question we get from B2B companies is: “What should we be doing on social media?” Rather than launching into social media with posts of everything and anything, we suggest a targeted social strategy for B2B brands. Essentially, a “less is more” strategy focuses on sharing timely content on a select number of networks..
Motion and animation in web design are great tools for conveying messages or feelings, drawing attention to certain features, and explaining complex topics. There are a lot of B2B websites out there that are using motion and animation in interesting, unique ways. There are also a lot of websites who are falling short in their.
Search engine optimization is a continually evolving approach to getting in front of the right audience and is an essential component of a successful B2B content marketing strategy. However, there is a lot of information floating around out there that isn’t necessarily true or effective. In this blog, we take a look at common SEO.
It’s true that custom photography is more impactful, but for many businesses, particularly service-based business like SaaS companies or financial firms, custom photography isn’t realistic. For these service-based businesses, custom photography won’t necessarily translate the values or features of a professional service. Rather than have a flat website with zero imagery, website designers often harness.
Before you put together a content marketing strategy, there are several critical things to consider. In this article, we share the top things to ask yourself and your team before you sit down to draft up a B2B content marketing strategy for your brand. What Is the Value of the Content? A major mistake firms.
Since opening our B2B marketing agency, we’ve stressed how our marketing collateral—specifically our website design—support the sales process. There are significant differences to a B2B sale that have a major impact on how B2B should be marketed versus B2C. B2B vs. B2C The primary difference between B2B and B2C is the time between discovery and.