Content marketing has moved from a nifty new buzzword to an established marketing strategy. It can accomplish many business and marketing goals, including: Increased brand recognition Better search quality Attracting new clients Earning positive word-of-mouth and references Feeding other marketing channels such as social media, direct mail, email marketing and more Driving traffic Rand Fishkin.
Content marketing is an ideal companion to a B2B sales team. Why? Two reasons: 1) The B2B sales process inherent nature (a longer sales cycle, smaller potential client pool, higher priced purchases and multiple decision makers) requires multiple touch points with a prospective client. 2) The traditional B2B “sales funnel” is evolving from a predictable.
Calls to action (CTA) are an important component to any B2B website. Acting as a special banner, button or graphic text on a webpage, a CTA is meant to prompt the website visitor to perform a specific desired action and continue down the sales funnel. So what makes an effective CTA? One word: Variety. Keeping.
B2C gets to have all the fun. Product promotions, coupons, eCommerce tracking—it’s a marketers dreamland of opportunities. Yet in the B2B website world, little thought is given to how a website can play a critical role marketing a business—let alone support the sales process. Today, prospective clients are able to search outside their network of.
Responsive web design is celebrated as the solution for web designers and developers to restructure the appearance of a website across all digital devices (e.g. desktop, laptop, tablet and mobile). But there are other benefits to a responsive website aside from design and usability. SEO plays a huge role in the success of a website,.
Content has blown up in the marketing world and with it the free and paid tools to help manage it. And since 1 in 5 websites on the Internet use WordPress as their CMS, it’s for good reason that helpful WP plugins are rolling out to help us manage our content. Since creating and editing.
Financial firms face the challenge that most of their target audience assumes all firms are the same. Every firm claims their services are “forward thinking,” “professional” and “out of the box”—so how can one differentiate? Our answer: With creative, thoughtful and customer-driven branding. Branding for financial firms is a critical component to gaining recognition. Without.
The news is out: B2B marketing isn’t boring. In fact, traditional consumer-driven tactics are being adopted to create inspiring campaigns that help attract new prospects, nurture leads and acquire long-term clients. Yet with the first quarter of 2014 already in the past, have you gotten past the brainstorming stage? It’s time take action and stay.
When designing and developing a website, properly measuring a website’s ongoing performance is an important step to ensuring your marketing plans are giving you desired results. Since the introduction and roll out of the new Google Analytics Universal, account owners now see a dramatic change in possibly the most important metric you can pull. “Visits”.
When starting content marketing, it can be difficult to determine how “beginner” or “advanced” your topics need to be. Writing too rudimentary can limit potential customer’s interest in doing business with you (think about “I only hire people who know more than me” mentality). Yet writing too advanced may alienate or turn off your audience..