When designing and developing a website, properly measuring a website’s ongoing performance is an important step to ensuring your marketing plans are giving you desired results. Since the introduction and roll out of the new Google Analytics Universal, account owners now see a dramatic change in possibly the most important metric you can pull. “Visits”.
When starting content marketing, it can be difficult to determine how “beginner” or “advanced” your topics need to be. Writing too rudimentary can limit potential customer’s interest in doing business with you (think about “I only hire people who know more than me” mentality). Yet writing too advanced may alienate or turn off your audience..
When starting out on Twitter marketing, it’s difficult to cut through the noise to find your unique audience. Looking through a brand’s “following” list you’ll find a lot of the same accounts—@BarackObama, @NYTimes, @Mashable—but are those tweets truly providing value to your social efforts? When searching for niche audiences, here are some helpful (and mostly.
Facebook is typically the less traversed social media platform in the world of B2B. It’s B2C roots, as well as the recent not-organic-friendly algorithm updates, are leaving many B2B marketers wondering if this tactic is worthwhile. Before you throw in the towel, remember that Facebook still has value as the largest social media platform. It.
In January, Google Webspam’s Matt Cutts declared guest blogging a spammy practice. For the next 24 hours, the marketing world was in a flurry, desperately trying to figure out a substitute off-page SEO tactic. Three months later and what is the marketing world up to? Well, we’re still guest blogging but with a different purpose..
Fitness businesses are booming these days. With so many health and fitness websites popping up, standing out among your competitors is key. Gone are the days of offering only basic tips and philosophies. Consumers are now aligning themselves with sports and health brands that they feel share a like-minded perspective. The great news is that.
A recent Animoto survey revealed that 73% of adult consumers are more likely to buy a product or service after seeing an online video that explains it. B2B companies should take note of this survey too, since online video can help support a business’s overall content marketing plan. Here are tips for using online video.
If your accounting firm isn’t already invested in social media marketing and brand-building, now’s the time to start. If you have an established social media presence, there’s always more you can do to attract prospective B2B customers. The benefits of social media marketing are clear-cut and compelling: Active engagement on LinkedIn, Twitter, Facebook and elsewhere.
Effective April 14th, LinkedIn will no longer support “Products & Services” pages on a LinkedIn Company page. Instead, businesses with company pages will have to use the new “Showcase Pages” feature. Before you roll your eyes over yet another change to your social media plan, Showcase Pages are a pretty awesome upgrade to the LinkedIn.
In an age that celebrates storytelling and imagery, the use of videos to promote brand awareness has skyrocketed. B2B branding and sales-related videos–whether they appear on a Facebook page, YouTube channel or on short-format platforms like Vine or Instagram–are quickly becoming the content-marketing tool of choice among top brand marketers. Businesses also post branding videos.