We get the question time and time again, “What is a good bounce rate?” Sigh, the bounce rate. It’s the one piece of data from Google Analytics that still causes a lot of confusion. If you don’t know, the very simplified definition of a bounce rate is the percentage of visitors that arrive on a.
Today wraps up the final day of the Social Media Marketing World conference, hosted by Social Media Examiner. While Bop Design wasn’t able to attend in-person, we still wanted to get some thoughts and insights on how the conference was for all those unable to come to sunny San Diego (maybe next year!). So we.
You may have heard “native advertising” tossed around the marketing blogosphere recently. Or maybe you’re noticing an increase in branded content on your favorite sites like Facebook, Buzzfeed or Forbes. Yet you’re thinking, “This is cool, but it isn’t right for my business.” Think again. Native advertising seems like the new thing, but many of.
Strategic advertising and public relations will help build awareness of your brand, but word of mouth recommendations reign supreme. According to the 2013 Nielsen Global Survey of Trust in Advertising, up to 84% of respondents say they consider “earned advertising” (word of mouth and recommendations from friends and family) to be the most trustworthy element.
We stress the importance of optimizing a website for the variety of devices customers use to access the web. After taking the leap to “go responsive,” it’s important to remember responsive design isn’t a simple copy and paste job. While the optimized website design should reflect the native site’s branding, different devices demand different viewing.
Effective SEO for a website requires the smooth interaction of lots of little parts. Quality on-site content, regular content updates, and links from other reputable websites all have an impact on your website’s search engine rankings. However, the structure of your B2B website design can contain lots of less obvious errors that work against your.
Increasingly, consumers are relying on smartphones and other devices for key information-gathering and purchasing decisions. So if your SEO marketing strategies are still geared predominantly for laptop or desktop users, your business is missing out on an enormous opportunity for growth through mobile marketing. Here are tips to keep in mind for a successful mobile.
We all already understand the point of writing SEO copy for your website, but the same value should be applied to writing for your B2B blog. The benefit of blogging with SEO in mind is that you’re not only creating useful content that your customers value, but also ensuring prospective customers can find you through.
Research indicates that visitors who have a bad experience with a business website tell 10 other people about it. So it’s crucial that customers who come to your small business or B2B website – for the first time or the tenth time – enjoy the experience, or at least come away with no significant complaints..
Your business’s successful content marketing plan depends on catching your readers’ interest. But how can you guarantee that the content your business puts out will be something that readers want to check out? By loading your headlines with strategies that appeal to their natural human tendencies. This isn’t cheating—this is just using time-tested creative strategies.