Facebook is typically the less traversed social media platform in the world of B2B. It’s B2C roots, as well as the recent not-organic-friendly algorithm updates, are leaving many B2B marketers wondering if this tactic is worthwhile. Before you throw in the towel, remember that Facebook still has value as the largest social media platform. It.
In January, Google Webspam’s Matt Cutts declared guest blogging a spammy practice. For the next 24 hours, the marketing world was in a flurry, desperately trying to figure out a substitute off-page SEO tactic. Three months later and what is the marketing world up to? Well, we’re still guest blogging but with a different purpose..
Fitness businesses are booming these days. With so many health and fitness websites popping up, standing out among your competitors is key. Gone are the days of offering only basic tips and philosophies. Consumers are now aligning themselves with sports and health brands that they feel share a like-minded perspective. The great news is that.
A recent Animoto survey revealed that 73% of adult consumers are more likely to buy a product or service after seeing an online video that explains it. B2B companies should take note of this survey too, since online video can help support a business’s overall content marketing plan. Here are tips for using online video.
If your accounting firm isn’t already invested in social media marketing and brand-building, now’s the time to start. If you have an established social media presence, there’s always more you can do to attract prospective B2B customers. The benefits of social media marketing are clear-cut and compelling: Active engagement on LinkedIn, Twitter, Facebook and elsewhere.
Effective April 14th, LinkedIn will no longer support “Products & Services” pages on a LinkedIn Company page. Instead, businesses with company pages will have to use the new “Showcase Pages” feature. Before you roll your eyes over yet another change to your social media plan, Showcase Pages are a pretty awesome upgrade to the LinkedIn.
In an age that celebrates storytelling and imagery, the use of videos to promote brand awareness has skyrocketed. B2B branding and sales-related videos–whether they appear on a Facebook page, YouTube channel or on short-format platforms like Vine or Instagram–are quickly becoming the content-marketing tool of choice among top brand marketers. Businesses also post branding videos.
Download Bop Design: So, good afternoon, everyone. Welcome to the B2B Marketing Bopcast hosted by Bop Design. It is March 27, 2014, and today I’m speaking with Jerry Dressel, founder of Pactus Logic, which is located here in San Diego. Jerry, could you tell us briefly about your company, Pactus Logic, and what you do?.
Websites for doctors’ offices and other medical groups are helpful resources for patients. After researching a qualified physician or other type of medial practice, patients want to use the practice’s website for information and reassurance before making the commitment that comes with a medical or surgical procedure. Depending on the type of procedures your practice.
We get the question time and time again, “What is a good bounce rate?” Sigh, the bounce rate. It’s the one piece of data from Google Analytics that still causes a lot of confusion. If you don’t know, the very simplified definition of a bounce rate is the percentage of visitors that arrive on a.