If you’ve ever been through a website redesign (or a simple refresh), you know that while great design can attract visitors, compelling copy keeps them there. Back in the day, all communications pros had to worry about was writing attention-grabbing, succinct and valuable content. Today though, another objective is changing the way we write: SEO..
Designing a logo for your business can be a challenging undertaking—involving time, resources and internal debate. Sometimes the logo choice is clear, but too often a logo design is held up when the decision making becomes harder than it needs to be. We understand—a logo sets the stage for the rest of your brand. Many.
Download Podcast Bop Design: Good afternoon, everybody. Welcome to the ‘B2B Marketing Bopcast’. Today, I have with me Diane Gilabert, CPA based here in Sunny San Diego. We’re going to talk about how Diane has grown her business as just one person through very creative marketing strategies that I think are still little unheard of.
Comprehensive cleaning service provider Pegasus Building Services is known for its attention-to-detail and high quality cleaning solutions. Pegasus serves industries that require clean, healthy and safe indoor environments such as cleanrooms, data centers, laboratories and more. When initially starting with Bop Design, the Pegasus website failed to present the brand as a superior cleaning partner..
Starting a new business is an exciting time. Yet too often when we’re approached with a startup B2B brand, the name of the company comes as an afterthought. It’s understandable that service delivery and sales is what keeps a business going—but taking the time to establish the foundation of your brand is critical in the.
UC San Diego’s Leadership of Healthcare Organizations degree is a graduate program geared toward training healthcare professionals on complex business issues, management and policies with a focus on leadership and clinical process improvement. Geared toward experienced healthcare and medical professionals, the previous website was woefully out of date and troublesome to navigate for prospective students..
Your brand is more than just your logo or your tagline. It’s about the internal and external environment of your business—and how you choose to communicate within it. Everything your business does and says reflects on your brand—so it’s important to maximize its potential. You may already understand the importance of branding, but what goes.
Cloud, security, big data, networking. Today’s IT world is rapidly changing and Nth Generation is here to help businesses navigate. Through their transparent consulting and professional guidance process, Nth serves a variety of clients in high data and security needs industries such as hospitals and education. Nth Generation came to Bop Design with a dated.
There’s a lot of talk about the importance of content marketing, what qualifies as content marketing and what strategies work best for whom—but so few think about measuring until after the project is underway. This article discusses the bare minimum metrics you should be able to pull and measure for your content marketing success. No.
76% of B2B marketers are using blogging as a content marketing tactic. Owning and maintaining a company blog is a great opportunity to enhance your overall marketing plan. But producing content is more than just pressing “Publish” on a regular basis. An effective strategy needs to include distribution as well. The most difficult task is.