Tackling the content marketing beast means a lot of writing, but it also means a lot of planning. Editorial calendars are no longer just for journalists and publishers—it’s a content marketers best tool to ensure high quality, cohesive writing. There are many paid online platforms, such as Kapost, that allow you to plan and analyze.
“Content” is a big word in the marketing world. It can manifest itself in many ways—a blog, multimedia, Facebook, Twitter, LinkedIn and the actual copy on your website. Before diving into writing for the web, it’s best to establish a strategy in advance so you have a clear vision and aren’t stuck spending hours re-editing.
In the web development world, Internet Explorer is a sore spot. The continuous battle of designing and developing for older versions can be a huge headache. Good news for some developers: 2014 may just be your year. Just like we saw last year for IE7, IE8 is declining in popularity. With upcoming advances in technology.
Are your salespeople actively engaged in social media as part of their lead generation efforts? If not, they (and your business) are missing out on great opportunities for researching potential B2B clients, building new networks and uncovering prospects by investigating their social media profiles. Here are ways to encourage your sales team to embrace social.
B2B email marketing—like many marketing tactics—often relies on outdated, impractical technology to accomplish regular customer outreach. For those battling Constant Contact, allow us to introduce you to a “new” provider: MailChimp. Don’t let its lighthearted name and youthfulness in the marketplace confuse you, here are the reasons we think you should ditch clunky Constant Contact.
Revolution Landscape is more than green gardens and manicured foliage—they look at landscapes as a whole to create sustainable environments for residential and commercial communities. Not only are the results beautiful, but the completed projects save water, restore native plants and bring organic food production back into the city. Revolution Landscape came to Bop Design.
Creating fresh and relevant content for your B2B corporate blog might seem daunting. However, regularly updating your blog with useful content will not only give your readers more reason to become brand evangelists, but will also give a definite boost to your SEO. Here are some best practices to employ—and some pitfalls to avoid—while promoting.
No business website can afford to stay static for very long. As technology and market conditions change, a company’s website must follow. Customers’ evolving needs demand that periodic redesigns take place. So it’s best to know what’s involved in the process and what you can do to produce an effective website redesign. Identify your objectives..
How-to lists provide your readers with genuinely useful information (aka the “quality content” that we’re always going on and on about) and helps to transform your business website into a helpful resource for your clients. Crafting the ultimate how-to list requires a little thought and some homework. But once you follow these handy pointers, you.
You’ve probably heard about giving 110% percent. But what about 200%? That’s where our most recent website launch comes in. The 200% Company is a professional sales growth firm, specializing in reinvigorating sales by analyzing business organization, management, sales techniques, internal obstacles and untapped opportunities. The 200% Company approached Bop Design with a website lacking.