We’ve seen it before. You stumble upon a website and it just feels… old. Stale. Out of date. You can’t quite put your finger on it, but something about the company homepage is making you bored and uninterested. Many times clients come to us feeling the same about their own website and it’s our job.
Today, businesses are expected to have their website available and performing at its best 24/7 regardless of how the user is accessing the information. This means whether a visitor is using their desktop, laptop, mobile or tablet—your website better be addressing their needs. Since the growth of mobile and tablet, many companies implemented specific mobile.
Seeing your business website start to fall in the search engine rankings can be devastating if the majority of your business comes through the web. However, the ups and downs of industry have persisted since the beginning of commercial trade and they’re not likely to change any time soon. That’s why having these parachutes tucked.
In the organizational structure of most businesses, there’s a marketing department and a sales department. While this separation of activities may be necessary for reporting reasons, it often leads to confusion and tension between the two. Marketing has a broad agenda in its responsibility to the business. This agenda includes: Branding Advertising Lead Generation Web.
LinkedIn Sponsored Updates have owned the B2B social advertising primarily due to the industry’s comfort level with the social platform. That isn’t to say it doesn’t provide fantastic targeting options, such as the ability to target based on industry, seniority and job function. But another traditionally B2C social platform is slowly gaining headway in the.
Download No time to listen? Read the full podcast below: Bop Design: Hello, everyone and welcome to the B2B Marketing Bopcast hosted by Bop Design. We’re conducting our first podcast discussion today on Wednesday January 29th. My name is Caroline Gilbert and I am the Content Marketing Manager at Bop Design. Today, I’m speaking with.
In the past year, vibrant colors, improved stock images, diverse typography and the desire for simplified, uncluttered design has made room for two trends in user interface: Flat UI and Skeuomorphism. While both very different, eagerness to implement new website design trends can leave a business questioning which route is most valuable. Here we’ll discuss.
Picking the right web design company to update your business website can mean the difference between a project that runs smoothly or a process that is riddled with missteps and blown budgets. After you’ve done your research and have selected the team with the right experience in the right price range, then comes the real.
WW3, CCS, HTML, HEX Um, say that again? Are you having trouble understanding your current web developer? Or perhaps you’re going through a website redesign and want to make sure you’re communicating in their language. Bop Design is here to help with our newest resource, Web Developer Terminology Defined. With this two-page glossary, marketers will….
Most startups and small businesses start out with a relatively small staff of multi-skilled employees – forcing an “all hands on deck” approach when it comes to marketing decision-making. In most cases, it provides a refreshing new perspective to a creative discovery session. Other times, professionals lacking marketing experience are somehow given the reins to.