Most startups and small businesses start out with a relatively small staff of multi-skilled employees – forcing an “all hands on deck” approach when it comes to marketing decision-making. In most cases, it provides a refreshing new perspective to a creative discovery session. Other times, professionals lacking marketing experience are somehow given the reins to.
Back in the day, marketing strategies revolved around interrupting customers in the course of their lives. These interruptions included cold-calling, direct mail campaigns, print advertisements, TV commercials, billboards and so on. The hope was that, through these intrusive techniques, prospective customers would be sufficiently interested to further explore the messaging of products and services aimed.
Increasingly, both small businesses and B2B companies are using content marketing to help get the word out about their products and services. But great content doesn’t come out of a vacuum. It’s created and distributed by a small group of individuals—the content marketing team—who determine the most effective types of content and the best ways.
E-commerce is now a granddaddy buzzword, but is starting to trickle more into the B2B community. Once a method reserved for powerhouse online retailers such as Amazon and Ebay, e-commerce platforms are now widely available for local businesses with a small SKU list. Whether customers are interested in purchasing a product or service, they expect.
San Diego litigation firm TencerSherman LLP approached Bop Design with a minimal marketing foundation – an outdated website, no logo or branded materials and zero search rankings within Google. Following a recent merger, TencerSherman needed positioning as a larger, national firm to communicate litigation as an effective choice for business decision makers. For the website,.
After lots of creative brainstorming you’ve finally found the perfect name for your new brand. Now you just need to make sure the name is available for you to legally use without sparking a lawsuit. Whenever possible, generate a brand name that is wholly unique, so you can occupy all future mindshare among the public..
Consumer loan servicing firm First Associates serve a multitude of industries such as solar, education, credit unions, commercial banks, and more. To resonate with such diverse audiences, First Associates was in need of a website that clearly articulated its unique value proposition and positioned the company as an industry leader. Website users visiting the site.
In today’s media, the name of the game is “content.” Releasing regular, relevant content about your industry will spread awareness among the clients on your current mailing list as well as garner local or national attention. Many B2B companies mistakenly think that their business isn’t doing anything press-worthy, so they assume that they’re locked out.
Your laptop and other electronic devices are constantly under attack, even if you don’t know it. Hackers will go to great lengths to access your computer, but the easiest way for them to break in and install malicious software is by cracking your password. The simpler the password (simple meaning, easy for you to remember),.
One of the biggest reasons WordPress (WP) is the most popularly used content management system is because of its user-friendly backend. While WP’s default backend is very easy to navigate (it doesn’t take much time for a user to poke around and figure out how things work), WP isn’t perfect. One critical development step is.