Your laptop and other electronic devices are constantly under attack, even if you don’t know it. Hackers will go to great lengths to access your computer, but the easiest way for them to break in and install malicious software is by cracking your password. The simpler the password (simple meaning, easy for you to remember),.
One of the biggest reasons WordPress (WP) is the most popularly used content management system is because of its user-friendly backend. While WP’s default backend is very easy to navigate (it doesn’t take much time for a user to poke around and figure out how things work), WP isn’t perfect. One critical development step is.
When was the last time you updated your company Facebook page? Or blog? Or that “monthly” newsletter? If your most recent post date was before the Obama administration, chances are you’re wrestling some serious writer’s block. No need to fear, Bop Design is here to help. We’ve compiled a list of content topic ideas with.
B2B content marketing came into its own in 2013 and the New Year is the perfect opportunity for you to get on board. If you haven’t done so already, it’s time to begin actively thinking about how to generate and share content that’s relevant and informative for your target audience. Here are tips for molding.
Every year, we receive a handful of holiday cards and emails from local businesses, consultants, and even clients. And every year we let out a big, bored sigh. It’s not that we don’t like seeing your group photo or that we don’t appreciate the gesture. It’s that, why not save those marketing dollars for a.
We’ve said time and time again that businesses need to integrate social media in their marketing plan. We practice what we preach and engage audiences across four platforms: Twitter, Facebook, LinkedIn and Google+. With varying strategies and messaging for each, here’s a summary of what posts were most successful in 2013 (and our guess as.
2013 was a big year for the Bop Blog. We broke our 300th post in October and have explored new interactive blog posts such as our Marketing Advent Calendar. As we brainstorm for new content ideas for 2014, we took the time to reflect on what’s been successful this year. See below our most popular.
1) Break the Boring B2B Mold Watch out prospective clients. We’re tired of being told B2B is unimaginative, uncreative, and flat-out boring. We think you’re tired of hearing it too. Let’s talk about humorous headlines, sensational social media, and wonderful website design. Don’t worry, professionalism still comes first, but personality is a close second. 2).
Yesterday, Google shut down multi-million dollar startup Rap Genius after they committed some suspicious link building practices. Since the release of Hummingbird, Google strives to award sites implementing natural, conversational and—most importantly—ethical SEO practices with the highest value search rankings. What does this mean? Every business can’t expect to rank for every slice of the.
As a B2B marketing firm, we encourage clients to engage in social media, specifically with LinkedIn. Some are too quick to write it off as a resume or job seeking tool, and unnecessary for their sales process. I’m equally quick to correct B2B marketing professionals who aren’t giving LinkedIn any credit. Last week, I presented.