B2B content marketing came into its own in 2013 and the New Year is the perfect opportunity for you to get on board. If you haven’t done so already, it’s time to begin actively thinking about how to generate and share content that’s relevant and informative for your target audience. Here are tips for molding.
Every year, we receive a handful of holiday cards and emails from local businesses, consultants, and even clients. And every year we let out a big, bored sigh. It’s not that we don’t like seeing your group photo or that we don’t appreciate the gesture. It’s that, why not save those marketing dollars for a.
We’ve said time and time again that businesses need to integrate social media in their marketing plan. We practice what we preach and engage audiences across four platforms: Twitter, Facebook, LinkedIn and Google+. With varying strategies and messaging for each, here’s a summary of what posts were most successful in 2013 (and our guess as.
2013 was a big year for the Bop Blog. We broke our 300th post in October and have explored new interactive blog posts such as our Marketing Advent Calendar. As we brainstorm for new content ideas for 2014, we took the time to reflect on what’s been successful this year. See below our most popular.
1) Break the Boring B2B Mold Watch out prospective clients. We’re tired of being told B2B is unimaginative, uncreative, and flat-out boring. We think you’re tired of hearing it too. Let’s talk about humorous headlines, sensational social media, and wonderful website design. Don’t worry, professionalism still comes first, but personality is a close second. 2).
Yesterday, Google shut down multi-million dollar startup Rap Genius after they committed some suspicious link building practices. Since the release of Hummingbird, Google strives to award sites implementing natural, conversational and—most importantly—ethical SEO practices with the highest value search rankings. What does this mean? Every business can’t expect to rank for every slice of the.
As a B2B marketing firm, we encourage clients to engage in social media, specifically with LinkedIn. Some are too quick to write it off as a resume or job seeking tool, and unnecessary for their sales process. I’m equally quick to correct B2B marketing professionals who aren’t giving LinkedIn any credit. Last week, I presented.
As Healthcare.gov continues to be patched together after a nightmare launch last month, another report released last week stating 60% to 80% of visitors to the E-commerce site fail to complete their checkout. There are many reasons as to why users may abandon traditional E-commerce (e.g. online retailers such as electronics, clothing, and books), yet.
Since everyone uses email, it’s easy to assume we’re all “email experts” and therefore email marketing should be easy to do. It’s an assumption that’s tripped up many small businesses, whose hopeful communications get snagged by spam filters or completely ignored by the would-be audience. Either way, email marketing done incorrectly can cost a lot.
Big businesses understand the importance of great branding. In order to stand out from competitors in crowded global marketplaces, brand managers are constantly curating their company’s brand story, philosophy, and client execution. When done exceptionally well, a brand name can replace a general noun in the cultural vernacular (think Kleenex™, Band-Aid™ and Post-It™) and thus.