As Healthcare.gov continues to be patched together after a nightmare launch last month, another report released last week stating 60% to 80% of visitors to the E-commerce site fail to complete their checkout. There are many reasons as to why users may abandon traditional E-commerce (e.g. online retailers such as electronics, clothing, and books), yet.
Since everyone uses email, it’s easy to assume we’re all “email experts” and therefore email marketing should be easy to do. It’s an assumption that’s tripped up many small businesses, whose hopeful communications get snagged by spam filters or completely ignored by the would-be audience. Either way, email marketing done incorrectly can cost a lot.
Big businesses understand the importance of great branding. In order to stand out from competitors in crowded global marketplaces, brand managers are constantly curating their company’s brand story, philosophy, and client execution. When done exceptionally well, a brand name can replace a general noun in the cultural vernacular (think Kleenex™, Band-Aid™ and Post-It™) and thus.
This past July, Google announced the end of Google Reader. Chaos ensued. As the reliable RSS (that stands for Really Simple Syndication) source for millions of users to subscribe and follow publications of interest, taking away Google Readers was like saying your morning paper delivery would cease to exist (at least that’s how we felt)..
Customer surveys are among the most effective way for obtaining first-hand thoughts and opinions about your business. The key is designing a survey that’s easy for people to complete and gets to what you really want to know about the people who purchase your product or service. What goes into the survey? Start by drafting.
The finance and banking industry has remained steady in size over the past year, increasing by 3% since 2012. So how does a new business stand out among established national, regional, and local firms? That was the challenge for Gallman Consulting Group, Inc., which needed a relatable and professional brand to announce its expertise in.
We’ve covered extensively on the Bop Blog best practices in teamwork, but perhaps you still have some unanswered questions. Like, how should I find the best marketing firm to partner with my business? Or how does a new website design process work? Or what do all those developer acronyms mean? In our new white paper,.
In the age of overflowing email in-boxes and constantly updated social media, true direct mail (we’re talking postal service) is getting scarcer. However, direct mail is an opportunity to connect with clients in a deeper and more memorable way. Remember these all-important “5 W’s” of successful direct mail marketing so you don’t waste your marketing.
Looking for Part 1? Visit last week’s Bop Blog post covering Twitter basics. Twitter isn’t just for celebrities and teenagers. It’s become an effective tool for promoting and growing a small business—some might say an essential tool. Here are more tips on making Twitter work for you. Create content that matters After taking care of.
Today, Bop Design is attending the San Diego BBB Torch Awards, an annual event “promoting and fostering the highest ethical relationship between businesses and the public through voluntary self-regulation, consumer, and business education.” Sounds great, right? What business wouldn’t agree with the importance of “ethical relationships” and “voluntary self-regulation”? Probably very few. Yet many let.