Small business owners generally start a blog with the intention of driving more traffic to their websites. As time passes, they get busy with other responsibilities and only occasionally get around to posting new content. Not surprisingly, few visitors find their blogs or, when they do, choose to click on the posts. After awhile the.
Being nominated for the second time in San Diego Business Journal’s “Women Who Mean Business” awards is a great honor. I applaud San Diego Business Journal for continuing this award, now in its 20th year, as a way to celebrate local female leaders and role models. For me, it’s always nice to be reassured of.
Last week, I presented the “Art of Social Media” during the San Diego American Marketing Association’s “Art of Marketing” conference. Alongside marketing experts such as Rand Fishkin of Moz, the event reflected on popular marketing practices as well as forward thinking approaches. Before we dive into findings from the conference, below are my final two.
Last month we highlighted some pros and cons to responsive web design on our Bop Blog, but you may still be left wondering what responsive design is and the benefits it provides your business. As more and more Americans are using smartphones to surf the web and conduct business (63 percent to be exact), many.
Picture this: your big publicity moment is finally here. You launched your new product and got the word out through email blasts, interviews, and press releases. Your phone has been ringing off the hook. This injection of attention is exactly what your business needs! Until you get the one call (or email) that every business.
Today, I will be presenting on the “Art of Social Media” to more than 200 business owners, entrepreneurs, and marketers at the San Diego American Marketing Association’s “Art of Marketing” conference. As I prepared the presentation, I realized the title couldn’t be truer: social media has become more of an art than a science. Measurable.
As businesses adopt company Twitter handles, many encourage senior leadership to adopt their own profiles and tweet on behalf of the brand. Doing this lends an authentic voice and face to the digital conversation. One prime example is broadcast news stations, which take the on-screen news anchor’s personality and amplify it through social media. While.
A landing page is probably the most important single element for any small business website. It outstrips all other web pages when it comes to capturing and converting potential sales leads. So there’s a lot riding on the design of this key page. Some small businesses mistakenly use their home page as a landing page..
“You need a million dollar ad budget.” “It’s only useful for B2C companies.” “It’s not a sales driver.” Many B2B businesses shrug off social media advertising assuming it’s not an effective marketing tactic for their specific needs. Ignoring this opportunity gives your competitors an advantage in communicating directly to your audience, promoting products and services,.
Whether you’re sending a marketing email, a company newsletter, or a special product promotion, the goal is to make your intended readers click to open your message. A compelling email subject line will convince them to take that crucial next step. How can you get your email recipients to open your message? Following these tips.