As we hurtle toward the year-end, it is easy to become preoccupied by balance sheets, profits and losses, and budget approvals for next year. As business owners and marketers, we often get consumed by our own enterprise goals and forget that there are others out there who are struggling with issues greater than our own..
This week “white hat” hacker and cybersecurity expert David Kennedy joined an expert panel hosted by the House Science Committee to hack into the already plagued Healthcare.gov. The reason? Show any weak privacy safeguards in place. The result was scary. While my team creates the best performing website in terms of design, audience appeal, brand,.
When visiting a small business website, people naturally gravitate first towards color and imagery. These elements, more than the amount or quality of text provided, will influence their all-important first impression. A harmonious blend of images, color, and placement of content always trumps a website that looks jumbled, haphazardly composed or thrown together on the.
*Updated August 2024* The phrase “Look and Feel” of a website is something web designers hear all the time from peers and clients alike. Although it sounds broad, this phrase holds a specific meaning for website design work. So, what do we really mean when we say it? And how do you successfully accomplish an.
Today, San Diegans return to the polls to vote for a new mayor after Filner’s embarrassing exit from office. While we’ll leave the outcomes pontificating to the pros, we examined the homepages of the top three candidates so see how they measured up in design, development, and promoting their brand. www.KevinFaulconer.com Current City of San.
NexxCom Wireless is a leader in ultra broadband, high performance wireless networking serving the financial, enterprise & government, data center, and carrier markets. This multinational brand came to Bop Design in need of a website that reflected the cutting edge and dependable solutions it creates. Bop Design created an intuitive user interface geared toward communicating.
There’s lots of talk these days about ensuring your website is optimized for search engines. Search engine optimization (SEO) is the process of getting online traffic directed toward your website through web searches and it involves a series of individual pieces of content and settings that catch the attention of search engines like Google and.
Small business owners generally start a blog with the intention of driving more traffic to their websites. As time passes, they get busy with other responsibilities and only occasionally get around to posting new content. Not surprisingly, few visitors find their blogs or, when they do, choose to click on the posts. After awhile the.
Being nominated for the second time in San Diego Business Journal’s “Women Who Mean Business” awards is a great honor. I applaud San Diego Business Journal for continuing this award, now in its 20th year, as a way to celebrate local female leaders and role models. For me, it’s always nice to be reassured of.
Last week, I presented the “Art of Social Media” during the San Diego American Marketing Association’s “Art of Marketing” conference. Alongside marketing experts such as Rand Fishkin of Moz, the event reflected on popular marketing practices as well as forward thinking approaches. Before we dive into findings from the conference, below are my final two.