Search results

How can you differentiate yourself from your B2B competition? Start by establishing your company as a “go-to” source of valuable content, particularly if products and services in your field are complex and not easily grasped by prospective customers. These customers are hungry for content that directly addresses the challenges they face—and finding that needle of information in a seemingly infinite haystack of online content is a pressing challenge in and of itself.

Did watching Apple’s iPad Air launch this week leave you in awe and inspired? Apple CEO Tim Cook and team delivered yet another professional and fresh presentation reflective of their core brand. While Apple’s budget allows them to host large-scale announcements, we believe elements of the launch can apply to smaller businesses armed only with.

What’s in a name? When it comes to your business, just about everything. The name of your business is literally the first thing prospective customers learn about you. The right name can trigger interest, get some buzz going and pave the way to customer interaction. The wrong name fails to register on anyone’s radar or,.

As marketing budgets become leaner and expectations higher, B2B companies struggle searching for ways to stretch their dollars while still providing the best marketing communications plan that optimizes brand awareness, increases lead generation, and sells products and services.

Though the majority of your business might come through personal connections, most potential clients will want to check out your services before contacting you. A dated or confusing website can inadvertently stall new business. Worse yet, it can turn potential clients away from you and into the arms of your competitors. If you operate in.

Free gifts and promotions are reliable marketing tactics that attract attention from potential clients. A useful branded item can breed familiarity with your clients and keep your business top of mind. However, hasty or inappropriate product promotions can result in a waste of money and boxes of unused items in your office storage area. Here’s.

(*And how to keep costs down) Recent technology improvements have made affordable web design easier than ever but some businesses mistakenly cut costs on their website development which leaves their sites neglected and ailing. Though an attractive and updated website is a requirement in today’s marketplace, many business owners wonder (but are too afraid to.

If you’ve been watching TV, reading online articles or listening to buzz around the web design world, you’ve probably heard of a new company called SquareSpace. A web publishing platform, SquareSpace touts ease of usability, fresh templates and domain hosting all within an affordable package. The concept isn’t new – there are older DIY platforms.

“What do I write about?” It’s a question that haunts professional writers, let alone entrepreneurs and business owners seeking to attract readers to their websites. Fortunately, with a little imagination, it’s possible to generate content for days and weeks to come. Here are guidelines and suggestions to consider before banging out your next blog post:.

A business card can be included in a presentation folder or business correspondence. It can also serve as camera-ready art in local business publications. Even in the digital age, business cards serve a unique and often valuable purpose. So it’s crucially important that your business card clearly identifies you and your business, looks visually appealing.