The first rule to learn about B2B marketing is that every buyer and every seller is also a consumer. Before we were marketing to businesses, we were a consumer first. We each have our personal lives as well as our professional lives and part of life is buying goods and services, and building and keeping.
B2B companies are helping to make infographics the fastest-growing content type on the web. According to a recent survey of the B2B Technology Marketing Community on LinkedIn, more than 50 percent of respondents find infographics to be an effective content marketing tactic. There are plenty of good reasons why: Infographics tell a story. Prospective customers.
The best websites integrate design and content in a way that makes it easy for visitors to find the content they want and understand it once they get there. Icons and infographics offer two important tools for achieving this goal. A small picture or symbol, an icon quickly and intuitively transmits information to the reader.
LinkedIn has been striving to continuously improve, invest and evolve into the “definitive professional publishing platform” according to the article by LinkedIn Marketing Solutions introducing LinkedIn Sponsored Updates. Today, we are bombarded by news and content from all over the world and it changes and grows every second. Members share news from 1.5 million publishers.
Does your current logo do a good job of building your brand and representing all the dimensions of your product or service? Generally speaking, your logo is the first thing prospective customers see and learn about your business. That’s why it’s vitally important to design a logo that’s both memorable and different from the countless.
If you’ve ever worked with a design agency on a printed document or marketing collateral, it may sometimes seem like they’re speaking a foreign language. The print design world contains many words and phrases that are unfamiliar to the average person. But if you don’t understand the basic terminology, you could end with a printed.
Web developers have many good content management systems to choose from these days. However, one clearly stands out from the crowd – WordPress. According to a W3Techs survey, the top three content management systems in terms of use are WordPress, Joomla and Drupal. But the race for #1 isn’t even close. WordPress is currently used.
With more and more people accessing the web via mobile devices, answering the question, “Should I have a mobile version of my web site?” seems like a no-brainer. But the answer depends on several factors, including your type of business, your sales process, and what you hope to accomplish with your web site. Before doing.
In some ways, your online reputation isn’t all that different from what “reputation” used to mean back in the day. People (clients, customers, etc.) draw conclusions about you and your business based on both their personal experience and what they hear from others—that is, the all-important “word of mouth.” One of the big differences between.
The Internet is an amazing place. Where else can you get so many great products for free? Take WordPress, for example. The seed for the world’s leading content management system first took root in January 2003 when a young developer, Matt Mullenweg, grew disenchanted with his blogging software, b2. The software hadn’t been updated in.