Pinterest hasn’t had the best rap in B2B industries. But that perception is changing. Consumers who share images of their favorite products and services made the free site wildly popular. But B2B usage didn’t catch on as quickly. The rapidly growing “virtual pinboard” and business-specific profile option is becoming increasingly popular in B2B industries as.
Recently, Yahoo CEO Marissa Mayer shook up the business world with her decision to no longer permit employees to telecommute at Yahoo. Based on media interviews, she seems to have good reasons for ending the company’s long-standing policy. But will her decision have an impact on small service companies that sometimes struggle to attract and.
How successful was your last marketing campaign? Can you tell how many people converted on your website? Was it worth the money you spent on the campaign? These are very important questions you should be able to answer at the end of a marketing campaign. Without these answers, how will you know what works and.
While it seems like most websites post biographies of key executives and staff, including them isn’t a necessity for all businesses. Just because everyone else is doing it doesn’t mean you need to. It all depends on your business and goals. You have to think about how you want to position your company. Large, corporate,.
Today’s budget-conscious B2B marketers often ask, “I’ve spent a lot of money on building a great website, so why do I need to spend more on printed marketing collateral?” The answer is, because it helps to grow your business. Marketing collateral is defined as, “the collection of media used to support the sales of a.
With all the buzz social media has been receiving lately, it might seem like email marketing has gone the way of fax machines and snail mail. Social media tools like Twitter and Facebook may generate most of the headlines these days, but experienced marketers know that email marketing continues to offer a very cost-effective platform.
Finding the right therapist isn’t always easy. There are more choices than ever when it comes to the type of mental health professional, therapeutic approach and area of expertise. Consumers should be discriminating when choosing a professional to help them manage the most trying times of their lives. With the Internet impacting virtually all aspects.
When a new website is launched or redesigned, you can’t expect a huge spike in visits the day after it goes live. You have to promote it. In the Internet era, there are more opportunities than ever to tell the world about your new or revamped site, as well as any new products or service.
If you’re a business owner who’s never gone through an entire website design, there’s more going on than meets the eye. It can seem pretty simple when you’ve delegated the project. No wonder so many business owners expect rapid redesigns. But those who are working on your behalf can give you many answers to the.
DLK Investment Management is a firm that offers more than the status quo. DLK creates value for investors by challenging the conventional wisdom and bringing ideas together in new combinations. Perspective, synthesis, and community are the forces that drive DLK. Because the DLK team pride themselves on going beyond the status quo, they needed a.