If your company makes custom iPad apps and you’re frequently seen tapping away on your Nook, how would that affect your street cred? It’s not so farfetched. Examples abound of corporate hypocrisy — perceived or real — at every level. You can find business people embarrassing themselves all over YouTube, Facebook, Google+, etc. So it.
If you have a B2B website, you certainly have heard about or use Google Analytics. It’s a great tool that contains loads of highly useful information that can help improve your website and thus improve your business. But if you’re not used to reviewing analytics, it can be confusing and even intimidating. It doesn’t have.
It’s the end of the year. Traditionally a time for looking back, but savvy B2B marketers know it’s important to keep an eye on the web design trends that could spell the difference between website success and failure in the year ahead. As a business owner, you’re likely too busy to delve into the nitty-gritty.
Everyone wants to be a thought leader these days. At least, that’s what other thought leaders tell us. Whether you call it thought leader, subject matter expert or some other buzz phrase, being highly regarded in your field is a great way to not just get noticed yourself, but to also attract new clients for.
If you ask 20 different experts to define marketing, you’re likely to get 20 different answers. Marketing is the process of educating people about your products or services. It’s how you go about building your brand. It’s what takes place before the sale. Marketing is conducting research to learn about your prospects and customers. It’s.
ElevATE Semiconductor makes semiconductors and integrated circuits for test equipment. They recently became an independent company, spinning off from Intersil. The ElevATE team needed help transitioning from Intersil’s brand to a brand of their own. Because ElevATE was previously part of another company, they didn’t have their own website. They needed a website to help.
Are you getting a good ROI from your online advertising? If not, you might want to consider retargeting, an advertising approach that displays your ads on other websites to people who have already visited yours. Here’s how it works: you target previous visitors to your web site with banner ads on display networks across the.
Are you avoiding the use of customer testimonials on your web site because they seem phony or cheesy? If so, you might want to reconsider. We’ve all seen websites with obviously fake testimonials. And sometimes even legitimate testimonials can make the product sound too good to be true. But experienced marketers know that the best.
Have you noticed how people in our culture have evolved from readers into scanners? People will still sit down to read a good book or magazine for entertainment purposes. But when it comes to business communications, most of us simply don’t have time to read all the details anymore – a fact that has serious.
Unless you have real elves toiling in your workshop, the holiday season usually isn’t such a great time for B2B marketing. That’s the conventional wisdom, anyway. But times like these call for unconventional measures. Even if you’re busy planning ways to kick off business after the New Year, there’s really no excuse for not staying.