For small businesses with limited marketing budgets, a blog offers a very cost-effective marketing tool. A well-written blog allows you to connect with your target market, build your brand, and position yourself as a thought leader in your industry. It also allows you to engage in conversation with prospects and customers – a critical step.
Diane Gilabert, Tax Maven, is an expert in complex tax situations. She consults with small, high-quality CPA firms, lending them her years of experience in tax research and tax compliance. Diane stands as an attractive alternative to consulting with a larger firm. Larger firms may provide the expertise smaller CPA firms need, but they also.
When Bop Design started a little over 4 years ago, we wanted to make a bold statement with our brand colors. We decided to go with a bright yellow and gray color palate (Pantone 012C and 432C) that can’t be missed. Now, you’ll be seeing much more yellow and gray in 2013, since they’re are.
In 2013, websites will almost be exclusively developed with HTML5 and the latest CSS modules. HTML5 tags such as <header>, <nav> and <footer> are going to be used frequently. For responsive designs, the use of CSS media queries will be necessary to “respond” to a device or browser width. Websites for mobile devices need quick.
Rx Dx Advisors offers business consultation services to the molecular diagnostic sector. They help companies both large and small with business planning, regulatory concerns, business development, product development, commercialization, and intellectual property. The team at Rx Dx offers years of experience in handling outsourced work and holistic corporate consulting. Although Rx Dx has been in.
We’ve blogged here about the importance of becoming a thought leader in your field. Whether you’ve reached that lofty goal or are on your way, you still have an ace up your sleeve when it comes to promoting your brand: your business network. It’s true what they say about being defined by the company you.
Is search engine optimization on its way out? Could be, if you believe a recent Forbes article titled “The Death of SEO: The Rise of Social, PR and Real Content.” In it, leading SEO consultant Adam Torkildson proclaims, “Google is in the process of making the SEO industry obsolete, SEO will be dead in two.
If your company makes custom iPad apps and you’re frequently seen tapping away on your Nook, how would that affect your street cred? It’s not so farfetched. Examples abound of corporate hypocrisy — perceived or real — at every level. You can find business people embarrassing themselves all over YouTube, Facebook, Google+, etc. So it.
If you have a B2B website, you certainly have heard about or use Google Analytics. It’s a great tool that contains loads of highly useful information that can help improve your website and thus improve your business. But if you’re not used to reviewing analytics, it can be confusing and even intimidating. It doesn’t have.
It’s the end of the year. Traditionally a time for looking back, but savvy B2B marketers know it’s important to keep an eye on the web design trends that could spell the difference between website success and failure in the year ahead. As a business owner, you’re likely too busy to delve into the nitty-gritty.