Imagine the horror of visiting your company website and discovering that a hacker has defaced it. Or still worse, logging into your online banking account and finding out that a cyber thief has made off with all your money. You may think this only happens to other people. But get lazy or careless when creating.
To comment or not to comment—that is the question. Of course, Shakespeare didn’t write it quite like that. But if he lived in our era and ran a B2B website, he might have. The Internet makes it easy to engage in a two-way dialog with your prospects and clients, especially using blogs and online articles..
Kirby & McGuinn is a San Diego law firm with exceptional qualifications and experience in the fields of secured lending, commercial collection, and creditor rights. Their previous website needed to be refreshed. The content was strong but the dull design and Flash elements made for an unimpressive presentation. The website wouldn’t display properly on many.
These days, more and more companies have jumped aboard the automated marketing train, using processes such as online lead tracking, email follow-up, and social media communication to enhance and improve their marketing efforts. When done well, automated marketing systems offer a number of benefits. They allow companies to track and measure the effectiveness of marketing.
Many lessons can be learned from the 2012 presidential campaign, one of the most contentious in recent history. While the ’08 presidential election proved the power of social media on a grand scale, ’12 was more about messaging and strategy — specifically, about getting those elements right. The Obama camp obviously hit the ball out.
It’s easy to find reasons to put off redesigning your company website. Too expensive. Too time-consuming. Too complicated. The only logical response to all those excuses: Too bad. Too Many Reasons, Too Little Time Far too many business owners procrastinate when it comes to website redesign. Don’t be among them. It can hurt your business.
SEO is a necessary part of marketing. If you ignore SEO or focus on outdated tactics, your search engine rankings will suffer and so will your business. In part one of this two-part blog, we discussed the importance of keyword research and how you can perform a basic type of research to start your SEO.
If anyone should know your business like the back of your hand, it’s you. But do you know your business’ website just as intimately? If not, don’t expect your site visitors to get to know it very well. In fact, they might not even stick around if it doesn’t contain some very basic elements. While.
It goes without saying that any business that’s serious about success needs a website…you wouldn’t be reading this blog if that wasn’t true. But just having a website in itself is not a competitive advantage. As a business owner, you need to make sure your site is generating leads and positioning you as a thought.
The holiday season is quickly approaching. It is time to start planning your travels, dinner parties, gift shopping and prepping the house for company. Most of us start holiday planning early in our personal life, but many of us neglect putting together a holiday marketing plan for our businesses. A holiday marketing plan can be.