Search results

Post

What is SEO and Why is it Important?

Definition of SEO According to Wikipedia, SEO “is an acronym for Search engine optimization, the process of improving the ranking of a web site in internet search results.” Not only is it the process of ranking higher in search results, but it is the process to rank higher in the “organic” search results. The organic.

Post

Why Great Content Is More Than Telling People What They Want To Hear

We’ve more or less made it policy in our office that if you find something cool on the internet, you should share it with the rest of the office. Recently, we found this pretty great piece on content marketing over at Fastcocreate.com that became a hot topic over the past week at our marketing agency..

Post

WordPress 3.4 Update

With the latest version of WordPress just arriving, version 3.4, I’m sure people who are using the self-hosted version of WordPress are interested to know what is included with this update. Along with the usual bug fixes, included are many improvements and additions that will benefit both designers, developers and end users. Let’s take a.

Post

Twitter’s Small Business Guide Simplified

If you’re a small business owner who doesn’t get Twitter, don’t worry – you’re not alone. If you consider yourself a Twitter novice, you’re in luck! Twitter’s web site recently released a swell Twitter for Small Business Guide designed to help folks like you not only learn about the benefits of leveraging their service, but.

Post

What Content Should I Have on My Mobile Website?

In a world saturated with smartphones, mobile websites are becoming increasingly important. As companies take on the task of creating mobile versions of their websites, they face a number of decisions. The most obvious one is how the mobile website should look. While it’s important to focus on the design, content is equally important and.

Post

New Client Website Design: FPMG

FPMG, otherwise know as Federer Performance Management Group, is a firm dedicated helping successful people become their best. FPMG offers custom performance coaching solutions for firms seeking to move to the next level. The programs combine a strong foundation in behavioral psychology with a focus on the bottom line. FPMG came to Bop Design in.

Post

Five Tips to Make Managing Projects Easier

When running an internal project, there are a myriad of things to worry about. There are timelines to be established, goals to be met and budgets to be crunched. Your ability to keep all these balls in the air will depend largely on how well you manage the people involved in the campaign – both.

Post

WordCamp OC: Enterprise Class WordPress & End User Awareness

So many great talks! It’s hard to keep up with everything. Enterprise Class WordPress covered how WP is a viable solution for big business websites. End User Awareness covered security for WP. Here are some great tips: You can only reduce threats–it’s never 0 Use complex passwords It’s okay not to have your passwords memorized..

Post

WordCamp OC: WordPress I

WordPress I: Introduction to WordPress Great tips from Sé Reed: Posts are always in categories; Pages aren’t. This is an easy way to tell the difference WP won’t let you pixelate your images Read documentation before updating! WordPress only works if you do

Post

Why Strategy Means More Than You Think

For those of you who don’t know what AMC’s new show The Pitch is about, it’s essentially a reality show based around Marketing & Web Design Agencies like ours competing to win bids on major brands looking to engage in new marketing campaigns. The show follows each company and their trials and tribulations along the.