White papers are an extremely effective marketing tool, especially for B2B service oriented companies. It gives you an opportunity to demonstrate thought leadership, educate your target audience and build trust, all without the perceived “sleaziness” of a sales pitch. However, taking the time to write a white paper or even coming up with a topic.
Kara Jensen of Bop Design has been selected as a 2012 Tribute to Women & Industry (TWIN) honoree. Jensen is the Creative Principal at Bop Design, a San Diego based marketing agency focused on professional and business services firms. Jensen and Bop Design will be recognized at the 2012 YWCA “In the Company of Women”.
As we enter further into the age of information, customers are gaining more power than ever. A huge source of this power comes from word-of-mouth supported by the viral nature of the internet. We are now living in a time where a single person can spread their message instantly across a truly global audience to.
THOR Financial is a hard money lender that provides a secure source of capital to the real estate industry. The company deals with both real estate investors seeking short-term loans and passive investors looking to invest in high-yield debt secured by real estate. THOR Financial is unique among hard money lenders in that it has.
At the end of April, ICANN will end the submission process for the creation and operation of new gTLDs. What on earth does that mean? What impact can a bunch of letters have on a small business? A lot, actually. In English, the above statement means that there will soon be a lot more to.
There is a recent trend spreading among website designers around the nation. If you have surfed the web in the past year, you might have noticed design elements, fonts and navigation on some websites have changed—they’ve gotten larger. This may not be apparent to the untrained eye, since the average computer user has adapted to.
Have you considered implementing an SEO strategy for your website? If you have done any research on what SEO is, the benefits of SEO or SEO implementation strategies, you have most likely stumbled upon some articles referring to the importance of meta tag information. Meta tag information, for the most part, is the information placed.
Before the popularity of smartphones such as the iPhone or Android, it was still possible for a person to view the Internet on a phone. However, the experience was not ideal due to slower data transfer rates, poor browser software and the fact that most websites were not optimized for mobile device viewing. For a.
Before the popularity of smartphones such as the iPhone or Android, it was still possible to view the Internet on your phone. The experience was usually not very good because of the slower data transfer rates, poor browser software and the fact that most websites were not optimized for mobile device viewing. Back in these.
Bop Design, a San Diego website design and marketing agency, has released a white paper discussing the holistic approach every small business needs to adopt in order to generate and nurture more ideal customer leads. The white paper is titled “Marketing 101: Marketing for Maximum Success, What every Small Business Owner needs to know about.