Email marketing has two objectives: lead generation or lead nurturing. We recommend two different email marketing approaches for each. We will discuss each tactic below- Email Marketing as Lead Generation Email can be an effective prospecting tactic that can generate new ideal customer leads. When emailing as a lead generation tactic, please remember the following-.
As the economy turns downward again, what lessons have we learned as small business owners from the 2008 “Great Recession”? Fortunately most of us have not forgotten our successes and mistakes over the brief years since 2008. There are three lessons that I think are best practices for any business as they navigate through this.
Today’s market is all about creating customized products and services designed to fit a select group of individual needs and tastes. There are very few generic products and services that can survive as “one size fits all” types of solution – most people want a solution that meets their unique needs. This can be a.
Up until 5 years ago advertising has essentially been a monologue, a one-sided conversation with the advertiser only speaking to the target audience. There was very little conversation. The goal of advertising was to create a resonating brand message and repeat it as much as possible so that the company’s message was “branded” in the.
In sales and marketing, the focus should always be on the opportunity funnel. Unfortunately in many small businesses, there can be a disconnect between the sales and marketing department. Sales and marketing’s objectives are not always aligned and because of this, there can be two competing/contradicting funnels instead of one formidable funnel. The “sales funnel”.
In writing your website videos, we’ve determined that what’s necessary is the skill of a television writer. After all, when you or your spokesperson pops up on the website visitor’s screen, it’s much like a TV commercial. Or is it? Think about this – when a television ad comes on, are you expecting it? Were.
In my most recent blog post, “Take the Guesswork Out of Web Design,” you learned how to determine the “hot spots”, or highly clickable, areas of your website. Now we will delve deeper into the inner workings of your website visitor by creating test webpages. Google has released another easy-to-use tool, the Google Optimizer (www.google.com/websiteoptimizer). .
As a company that wants to position its brand as sustainable, green or environmentally friendly, a company must lead by example. Practicing what you preach is critical in marketing a sustainable company. If your firm is truly sustainable, all aspects of your business must be environmentally friendly – from business materials to communications tools to.
In the last two posts, we’ve looked at what website videos and marketing videos are made to engender. Trust. An immediate sense with the visitor that he or she doesn’t merely know what you do for a living, or what your taste is in fonts, colors, or IStock photos, or about your economy with written.
Running an accounting firm can be a stressful but rewarding endeavor. If you manage your client relationships properly, you will retain a client for the long-term. As you market your accounting firm or CPA firm, there are a few marketing practices to remember and implement. Here are a few helpful tips- Industry Specific Many accounting.