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Being Small Has Its Merits

Most businesses want to be what they are not. A large business wants to appear small and personal while a small business wants to appear larger and more stable. Customer perception can be created through marketing communications – print collateral, advertising, website design, social media marketing, etc. Small businesses must remember that it’s okay to.

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Bop Design Analyzes Top Presidential Candidate Websites

Bop Design, a San Diego based web design and marketing firm, has analyzed the websites of the top tier presidential candidates: Obama, Romney and Perry. “A presidential campaign’s website is not only a critical fundraising tool, but also a way for a voter to ‘dig deeper’ and truly understand a candidate’s positions and biography. A.

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Bop Design Reveals the Top 5 Components for Small Business Website Design

San Diego, CA (PRWEB) October 04, 2011 Bop Design, a San Diego based marketing agency that works with small businesses throughout the United States, has released the five definitive website components every small business must have to be successful. Bop Design, a San Diego based marketing agency that works with small businesses throughout the United States, has.

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Steps To Maximize Your Company On LinkedIn

LinkedIn is not only a great solution for personal networking, but it also provides ample opportunities for your business. LinkedIn can provide your business with the tools to become a recognized thought-leader, achieve brand awareness, drive new leads and organically increase SEO for your website. We have outlined the following key steps to help take.

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Keeping Screen Resolution in Mind when Designing a Website

With the web being in constant flux, it is important for website designers to stay current with the most current web design standards. For new blog entry topics, I like to peruse other web design blogs for inspiration, and in turn, stay current with my web design skills. I recently visited a blog that stood.

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Bosses’ job descriptions grow

Truck unloader, office manager, you name it and the head of a small business is doing it Ever seen a chief executive driving a forklift? You likely won’t find statistics this Labor Day on how hard small-business owners are working to keep their companies afloat. But ask any local entrepreneur and you’ll get an earful.

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At small businesses, it’s busy at the top

Bop Design: Hiring some employees, but long days for the owners Jeremy Durant and his wife, Kara Jensen, established Bop Design after he was laid off from a creative agency in 2008. “We noticed there was such a need among small businesses that are professional services companies for effective marketing,” Durant said. Bop Design soon.

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Why Website Design is Important

You may ask yourself why seek help updating your current company website? Yes, your current company website looks outdated compared to the competition but does a credible, compelling website design really matter? Reluctantly, you seek out a design firm to give your firm’s website a facelift, but you are not completely convinced that a new.

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Email Marketing- Lead Generation and Nurturing

Email marketing has two objectives: lead generation or lead nurturing. We recommend two different email marketing approaches for each. We will discuss each tactic below- Email Marketing as Lead Generation Email can be an effective prospecting tactic that can generate new ideal customer leads. When emailing as a lead generation tactic, please remember the following-.

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Decisions Rooted In Confidence

As the economy turns downward again, what lessons have we learned as small business owners from the 2008 “Great Recession”? Fortunately most of us have not forgotten our successes and mistakes over the brief years since 2008. There are three lessons that I think are best practices for any business as they navigate through this.