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The Sitemap: The Backbone of Your Website Design

One of the first deliverables we present to our clients in a website design project is the sitemap. This seemingly simple document, usually no more than a page in length, often causes a great deal of confusion. The sitemap is a critical piece of every website, so it’s important to understand it. The sitemap is.

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5 Tips For Maximizing SEO with Images and Photos

Images and photos are often overlooked when optimizing a website. Although they don’t carry as much SEO weight as they used to, it doesn’t mean they should be ignored. Here are 5 tips to maximizing results through images and photos: File Name The file name is the name of the image or photo that is.

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New Client Website Design: Miranda & Associates

Miranda & Associates (https://www.mirandaaccountancy.com) is a full-service accounting and management consulting firm. Based in southern California, they serve clients throughout Orange County, San Diego and the rest of the state and in select national and international regions. As a firm dedicated to providing expert services and cultivating close relationships with clients, Miranda & Associates needed.

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Bop Design Issues a Warning to Small Businesses of a Common Design Mistake

According to a recent study in the popular business book, The 24-Hour Customer, “People see more than 34 billion bits of information per day – an equivalent of two books per day.” Consumers are continuously bombarded with advertising messages and can suffer from information overload. “More data will be generated in the next four years.

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Bop Design Offers Small Business Lessons Learned From The Great Recession

As the economy continues to be unstable, what lessons have small business owners learned from the 2008 “Great Recession” that they can apply to current economic times? Fortunately most small businesses have not forgotten their successes and mistakes over the brief years since 2008. Bop Design, a marketing agency focused on small businesses, reminds their.

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Why Is WordPress So Awesome?

After attending a web design-related event about the up-and-coming WordPress website/blog building platform, I decided it would be a great idea to give a basic introduction and explanation of what WordPress is and why it is becoming so popular. During the event, the speaker talked about how many designers, and even their clients, ask for.

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How Steve Jobs Revolutionized Website Design

Being only 23 years of age, I have been lucky to have grown up with a generation that had access to computers. I was one of the kids that said they wanted to be an artist when they grew up. I continued to love traditional art throughout my educational years. I grew up with mostly.

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Being Small Has Its Merits

Most businesses want to be what they are not. A large business wants to appear small and personal while a small business wants to appear larger and more stable. Customer perception can be created through marketing communications – print collateral, advertising, website design, social media marketing, etc. Small businesses must remember that it’s okay to.

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Bop Design Analyzes Top Presidential Candidate Websites

Bop Design, a San Diego based web design and marketing firm, has analyzed the websites of the top tier presidential candidates: Obama, Romney and Perry. “A presidential campaign’s website is not only a critical fundraising tool, but also a way for a voter to ‘dig deeper’ and truly understand a candidate’s positions and biography. A.