In discussions with prospective clients, many view their firm’s website design as a priority but not a high one. Without any web analytics information, they make assumptions about how prospects find their firm and perform web research. After I review their Google Analytics reports – which they probably have never looked at – I cringe.
Designing a logo for your business can often be a challenging undertaking—involving time, resources and internal debate. A logo sets the stage for your company’s visual brand for years to come. It will dictate color, fonts and graphics that will be applied to everything from your website to advertising to promotional materials. An effective logo.
One of the features that makes WordPress so powerful is its plugin architecture that lets users and developers extend the functionality of the basic CMS (content management system). The official definition of a WordPress Plugin is as follows: A WordPress Plugin is a program, or a set of one or more functions, written in the.
Bop Design, a web design and marketing agency with offices in San Diego and New Jersey, has released a new infographic analyzing Facebook and LinkedIn usage. The marketing firm then applies these lessons to B2B marketing. “Conventional wisdom says that if you are a B2C company, you should spend more time marketing on Facebook, and.
Ashdon Investment Management is an SEC registered investment advisor firm. Based in Tennessee, they are focused on serving families and private organizations. Ashdon works with their clients to achieve financial goals in the fulfillment of specific missions. Bop Design helped Ashdon brand itself with a logo re-design and a new website design. Bop partnered with.
Weak Ties Many people mistakenly think of social media as only a platform to stay in touch with strong ties, such as family and close friends. For B2B networking, the power of social media lies much more with weak ties rather than strong ties. Weak ties can be friends of friends, connections of connections, people.
First of all, what is a modern web browser? There isn’t an exact definition of what a modern web browser is but most would agree it’s a browser that renders a website correctly according to web standards without the use of hacks or work-arounds. Of course you can get a lot more technical in what.
You may have noticed that some of the websites you regularly visit look different today. Google’s logo looks like it’s been censored—so does most of the content on Wired. Wikipedia and Reddit are blacked out. What’s going on? SOPA, that’s what. The Stop Online Piracy Act is a federal bill attempting to curtail the Internet.
What makes a website successful? Is it the content? The design? The online marketing? It seems having a successful website is becoming more of an asset to businesses, large and small, than ever before. After some research as to how a website is successful, it turns out it requires content, design and online marketing, but.
Applefield-Shipp is an insurance brokerage firm serving small businesses in San Diego and the rest of southern California. The firm develops creative benefits solutions and alleviates the burden of benefits administration. Applefield-Shipp is committed to sincere, personalized, and respectful service. The experience and expertise of the team sets them apart from other insurance brokerage firms..