Applefield-Shipp is an insurance brokerage firm serving small businesses in San Diego and the rest of southern California. The firm develops creative benefits solutions and alleviates the burden of benefits administration. Applefield-Shipp is committed to sincere, personalized, and respectful service. The experience and expertise of the team sets them apart from other insurance brokerage firms..
These days local search is just as important to online businesses as it is to brick and mortar businesses. More and more people turn to search engines to find local products and services every day. Don’t let your business miss out on these online opportunities to generate new sales. Many times the local search results.
“No one is smart enough to come up with twenty bad ideas.” In college, I took a couple of screenwriting classes. The little nugget of wisdom above came from my professor. He, in turn, picked it up from his friend Bill Marsilii, who co-wrote the screenplay for Déjà vu (starring Denzel Washington). Anyone who has.
Many B2B firms do not think their website can be a valuable lead generation and nurturing tool. These firms believe no good customer lead would search for their services on the web, let alone contact them after visiting their website. When I view some firm’s existing website, I tend to agree. The website is not.
NEXT TURN (https://wwww.nextturnconsulting.com/) is a an organizational consulting firm focused on improving the human aspects of business. Based in the Bay Area, NEXT TURN is led by Jill McGillen, a recognized authority in business consulting. Jill is one of sixty certified Inscape DiSC® System instructors. NEXT TURN’s clients are private and public companies as well.
In A Website That Works, Mark O’Brien recommends that firms add 2,000 words of unique, expert content to their website every month. This not only helps with SEO (especially in the long-term as your library of content grows), but it also positions your website as an educational resource for clients and prospects. For most businesses,.
Since the recognition of the importance of a visual identity is increasing, many companies seeking a new website design to increase business leads often get so caught up in the designs that they tend to forget the importance of the content of their website. Both the design and the content of your website are extremely.
On average, I meet 5 to 10 entrepreneurs a week. When I meet with them, I ask them questions like: Who is your ideal customer? Who are good referral sources? Where do you network? How do you attract customers? 95% of the time entrepreneurs tell me that all customers come from referrals or networking and.
The process of creating a new website design for a client is a collaborative one. Not only do members of the Bop Design team work together, but we also work with our clients to give them a website that resonates with their target market. This collaborative process is impossible without constructive feedback. For those not.
December is typically a time for companies to develop a marketing plan for the coming year. As 2011 winds down and companies determine a plan to attract new clients and increase revenue for 2012, Bop Design, a marketing agency based in San Diego and New Jersey, reminds small businesses of five critical trends and components.